[SoaS] [IAEP][DP] Announcing the creation of a SoaS Decision Panel

Sean DALY sdaly.be at gmail.com
Tue Sep 29 11:25:33 EDT 2009

Sugar on a Stick is the central pillar of our marketing strategy.

As such we need to protect the name and have final say over its use.

I'll explain again later on, have to go offline now.



On Tue, Sep 29, 2009 at 4:09 PM, Bill Bogstad <bogstad at pobox.com> wrote:
> On Tue, Sep 29, 2009 at 10:01 AM, Sean DALY <sdaly.be at gmail.com> wrote:
>> "Sugar on a Stick" is not trademarked; my position is that it should
>> be, and the sooner the better.
> It's my understanding that a trademark protects a name that you want
> to use for something (or class of things).  It allows you to stop
> other people from using that same name for similar, but different
> things in that class.  Why does Sugar Labs need a trademark for "Sugar
> on a Stick" unless it plans to
> get in the (hopefully) potential business of saying "yes" or "no"?
>> I'm all for changing our strategy, marketing and PR, but there needs
>> to be compelling marketing reasons for doing so. I haven't heard any
>> yet. Like throwing out code, doing so has a cost.
> I think you are referring to efforts to promote the SoaS Strawberrry
> software as "Sugar on a Stick".
> Can confirm or deny this?  And if appropriate say why you think such
> promotion efforts are important
> to Sugar Labs.
> Thanks,
> Bill Bogstad

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