[Marketing] [IAEP] Go Social via Social Media (Proposal/Motion)

[Sam P.]

Sean, I completely agree with everything you said.  We seem to have such a
leaky conversion funnel that advertising and social media would be a waste
of money anyway.  You are 100% right that content is key now.

Thanks,
Sam

On Thu, Jun 9, 2016, 19:41 Sean DALY <sdaly.be at gmail.com> wrote:

> I'm sorry, I don't see how SL can support a new paid position. My
> suggestion would be to evaluate how the paid Translation Manager position
> works out.
>
> I'm glad Samson you are eager to work on social media (as I've said),
> however I don't understand your marketing objectives. Put another way, just
> what content, from where, will generate lots of likes and clicks, towards
> what goal? I think the goal is developer recruitment, not for teachers or
> education IT buyers, or small donors, or major donors. If they matter too,
> do we use the same plan and tactics for them?
>
> As I've said, I am opposed to associating random advertising with Sugar
> Labs for negligeable income. We should really do Google AdGrants. This can
> be done in cooperation with the SFC which is the nonprofit entity which
> will qualify (and Dave - we shouldn't try to control their account for
> this).
>
> I am pleased there is motivation to work on PR, however major media tech
> sites won't publish anything about us unless we have news, and right now we
> don't. (Ifeanyi - it's not the case that buying ads from news sites will
> generate coverage, that's not how journalists work.)
>
> I'm not comfortable with the idea of creating a Facebook-only version of
> Sugarizer (? if there are resources to do so?) - as fun and ubiquitous as
> fb is, it's a proprietary environment with highly questionable privacy
> policies. It's already possible to link to a public website from Facebook,
> this would be far better.
>
> The previous times I have raised these points they haven't been answered.
> Perhaps the time has come for me to step away from Marketing/PR at SL and
> let you guys reinvent the wheel.
>
> Sean
>
>
> On Tue, Jun 7, 2016 at 11:11 PM, Dave Crossland <dave at lab6.com> wrote:
>
>> [ Here is the full text of the doc, by Samson with editing assistance
>> by myself ]
>>
>> Concerning SL vision 2016, I think that SL should add social media as
>> one of our main ways to get new members. With the big name we have, we
>> should use that as an advantage to get people into our community - but
>> we aren’t.
>>
>> Let me use myself as an example, I am a very active user in the social
>> world (facebook, twitter, instagram, and YouTube) even though I don’t
>> have a smartphone or a laptop of my own to use regularly. I have over
>> 560 followers on twitter. According to twitter official report, my
>> tweets receive more than 1.9k impressions per day. For the past 28
>> days I have gotten over 42.4k impressions. My lowest impression is
>> about 50 on a tweet. My highest tweet is about 4,800 on a tweet. Now
>> imagine if SL can get this number of impressions by activeness alone
>> on twitter. Same goes to facebook, also posting images on instagram.
>> We can get more than 400 impressions a day via twitter, Also facebook
>> and instagram. If we do the math correctly, SL can get over 600 people
>> a day from social media to sugarlabs.org. That’s valuable traffic for
>> our sites.
>>
>>
>> How do we get started with this new development?
>>
>>
>> It’s very simple; I propose the following motion:
>>
>>
>> Motion: create a “Social Media Manager,” role, similar to the
>> translation manager position, paid $1,000/month plus discretionary use
>> of an advertising budget of $100/month.
>>
>>
>> I believe that the role will not be taken seriously if it is volunteer
>> driven. I am in charge of the social accounts of my church,another
>> non-profit organization. Their social media marketing was also not
>> taken seriously until the church made a modestly paid role. The church
>> community and I both saw it as a responsibility when the role was
>> paid; and my work was effective, as now we have over 4,000 followers
>> on facebook.
>>
>>
>> Money should be spent in order to gain more. More social media
>> followers will lead to more active members which will lead to member
>> donations. I know it’s a non-profit organization but that does not
>> mean we shouldn’t grow.
>>
>> To get my contract approved by SLOBs. I spent almost 100 USD (21,000
>> naira) in cyber cafes answering questions that were not related to my
>> project, so if anyone does not understand this proposal, I strongly
>> suggest they make research on the internet first before asking
>> questions, because I will not answer if the questions are not
>> relevant.
>>
>>
>> I believe in the growth of SL, but I think we can’t grow big if we are
>> not doing well on social media. Even if I am not experienced in
>> business, based on the fact that I am still young and not yet a
>> college graduate, this seems essential to any non-profit business. I
>> always thank God for Nigeria because even if the government is not
>> doing well, we Nigerians always find a way to thrive with any little
>> chance we find because of the way we think and live. Social media is
>> now essential for all organizations in all countries, including
>> Nigeria.
>>
>>
>> According to our last report on activities.sugarlabs.org our weekly
>> download is getting lower and lower, though over 11 million activities
>> have been downloaded in total.
>>
>>
>> What we need to do to get SL growing bigger:
>>
>>
>> 1.   SL needs to get a official YouTube account and channel:
>>
>> a.   We need a Gmail account to create the account.
>>
>> b.   We need to monetize our videos using Google adsense to create
>> more funds for SL.
>>
>> c.   We will verify our YouTube channel.
>>
>> d.   We will show live workshops in the channel. E.g. turtle art day
>>
>>
>> 2. Make our twitter page live again:
>>
>> a. We will regain access to @sugarlabs and shut down @sugar_labs
>>
>> b. We will verify @sugarlabs account
>>
>> c. We will boost (paying fees)our important tweets, like recruitment
>> for GSOC and GCI, our stable releases, etc.
>>
>> d. We will run hashtag campaigns
>>
>>
>> 3 Make our Facebook account live again:
>>
>> We already own a facebook account, with almost 700 followers but low
>> engagement from followers.
>>
>> a. We need to verify our facebook page(in progress) with a verified page.
>>
>> We will stream live video of workshops or related projects.
>>
>> b. We will post 5 times a day
>>
>> c. We will boost our important posts
>>
>> d. We will request SL members on facebook to share our posts with their
>> friends.
>>
>>
>> Facebook owns an app market that enable javascript projects to run on
>> facebook. For example, people play games on facebook while chatting:
>> Sometimes I play “Pool Live Pro” while I update my profile or chat
>> with friends. So we will port sugarizer to the platform.
>>
>>
>> 4. Make use of instagram:
>>
>> a. We will post minimum 5 pictures of SL projects a day
>>
>> b. We will request SL members on instagram to refer SL page to their
>> followers
>>
>>
>> 5. Make use of linkedIn:
>>
>>
>> a. We will update the community page on LinkedIn
>>
>> b. We will ask every member on LinkedIn to update their profile to
>> show their involvement in  Sugar Labs.
>>
>>
>> 6. Make use of Google+
>>
>> a. We will make use of Google+ by posting our upcoming meetings
>>
>> b. We will also post videos of Sugar labs
>>
>>
>>
>> 7. Make use of Online Media
>>
>>
>> We will work with Digital Trends, BBC tech, CNN tech and other
>> tech-related sites to publish SL articles.
>>
>>
>> I have some strong connections with digital trend, almost every top
>> guys on digital trends plus the company follows me on twitter except
>> their ceo who is yet to follow me. So i can take care of digital
>> trends. Let use our resource to help SL grow socially.
>>
>>
>> Paying of ads is not expensive, about $1 - $20 goes a long way on
>> platforms
>>
>> like facebook/twitter, so I propose a monthly budget of $1,000 for the
>> role and $100 initial budget for ads, for a total cost to SL of
>> $1,100.
>>
>>
>> This is a suggestion I am making to SL members and SLOBs on how SL
>> project can grow. This is not my project (like Yoruba, Igbo, Hausa).
>> It's something that can benefit SL to the fullest. I won’t get annoyed
>> if this motion does not pass but i will be sad. SLOBs should think
>> about this project twice on how it can benefit SL before making any
>> decision.
>>
>>
>> Any suggestions are welcome! it’s an open discussion!
>>
>>
>> Samson Goddy, with editing assistance by Dave Crossland
>> _______________________________________________
>> IAEP -- It's An Education Project (not a laptop project!)
>> IAEP at lists.sugarlabs.org
>> http://lists.sugarlabs.org/listinfo/iaep
>
>
> _______________________________________________
> IAEP -- It's An Education Project (not a laptop project!)
> IAEP at lists.sugarlabs.org
> http://lists.sugarlabs.org/listinfo/iaep
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