[Marketing] [IAEP] Go Social via Social Media (Proposal/Motion)

[Sean DALY]

I'm sorry, I don't see how SL can support a new paid position. My
suggestion would be to evaluate how the paid Translation Manager position
works out.

I'm glad Samson you are eager to work on social media (as I've said),
however I don't understand your marketing objectives. Put another way, just
what content, from where, will generate lots of likes and clicks, towards
what goal? I think the goal is developer recruitment, not for teachers or
education IT buyers, or small donors, or major donors. If they matter too,
do we use the same plan and tactics for them?

As I've said, I am opposed to associating random advertising with Sugar
Labs for negligeable income. We should really do Google AdGrants. This can
be done in cooperation with the SFC which is the nonprofit entity which
will qualify (and Dave - we shouldn't try to control their account for
this).

I am pleased there is motivation to work on PR, however major media tech
sites won't publish anything about us unless we have news, and right now we
don't. (Ifeanyi - it's not the case that buying ads from news sites will
generate coverage, that's not how journalists work.)

I'm not comfortable with the idea of creating a Facebook-only version of
Sugarizer (? if there are resources to do so?) - as fun and ubiquitous as
fb is, it's a proprietary environment with highly questionable privacy
policies. It's already possible to link to a public website from Facebook,
this would be far better.

The previous times I have raised these points they haven't been answered.
Perhaps the time has come for me to step away from Marketing/PR at SL and
let you guys reinvent the wheel.

Sean


On Tue, Jun 7, 2016 at 11:11 PM, Dave Crossland <dave at lab6.com> wrote:

> [ Here is the full text of the doc, by Samson with editing assistance
> by myself ]
>
> Concerning SL vision 2016, I think that SL should add social media as
> one of our main ways to get new members. With the big name we have, we
> should use that as an advantage to get people into our community - but
> we aren’t.
>
> Let me use myself as an example, I am a very active user in the social
> world (facebook, twitter, instagram, and YouTube) even though I don’t
> have a smartphone or a laptop of my own to use regularly. I have over
> 560 followers on twitter. According to twitter official report, my
> tweets receive more than 1.9k impressions per day. For the past 28
> days I have gotten over 42.4k impressions. My lowest impression is
> about 50 on a tweet. My highest tweet is about 4,800 on a tweet. Now
> imagine if SL can get this number of impressions by activeness alone
> on twitter. Same goes to facebook, also posting images on instagram.
> We can get more than 400 impressions a day via twitter, Also facebook
> and instagram. If we do the math correctly, SL can get over 600 people
> a day from social media to sugarlabs.org. That’s valuable traffic for
> our sites.
>
>
> How do we get started with this new development?
>
>
> It’s very simple; I propose the following motion:
>
>
> Motion: create a “Social Media Manager,” role, similar to the
> translation manager position, paid $1,000/month plus discretionary use
> of an advertising budget of $100/month.
>
>
> I believe that the role will not be taken seriously if it is volunteer
> driven. I am in charge of the social accounts of my church,another
> non-profit organization. Their social media marketing was also not
> taken seriously until the church made a modestly paid role. The church
> community and I both saw it as a responsibility when the role was
> paid; and my work was effective, as now we have over 4,000 followers
> on facebook.
>
>
> Money should be spent in order to gain more. More social media
> followers will lead to more active members which will lead to member
> donations. I know it’s a non-profit organization but that does not
> mean we shouldn’t grow.
>
> To get my contract approved by SLOBs. I spent almost 100 USD (21,000
> naira) in cyber cafes answering questions that were not related to my
> project, so if anyone does not understand this proposal, I strongly
> suggest they make research on the internet first before asking
> questions, because I will not answer if the questions are not
> relevant.
>
>
> I believe in the growth of SL, but I think we can’t grow big if we are
> not doing well on social media. Even if I am not experienced in
> business, based on the fact that I am still young and not yet a
> college graduate, this seems essential to any non-profit business. I
> always thank God for Nigeria because even if the government is not
> doing well, we Nigerians always find a way to thrive with any little
> chance we find because of the way we think and live. Social media is
> now essential for all organizations in all countries, including
> Nigeria.
>
>
> According to our last report on activities.sugarlabs.org our weekly
> download is getting lower and lower, though over 11 million activities
> have been downloaded in total.
>
>
> What we need to do to get SL growing bigger:
>
>
> 1.   SL needs to get a official YouTube account and channel:
>
> a.   We need a Gmail account to create the account.
>
> b.   We need to monetize our videos using Google adsense to create
> more funds for SL.
>
> c.   We will verify our YouTube channel.
>
> d.   We will show live workshops in the channel. E.g. turtle art day
>
>
> 2. Make our twitter page live again:
>
> a. We will regain access to @sugarlabs and shut down @sugar_labs
>
> b. We will verify @sugarlabs account
>
> c. We will boost (paying fees)our important tweets, like recruitment
> for GSOC and GCI, our stable releases, etc.
>
> d. We will run hashtag campaigns
>
>
> 3 Make our Facebook account live again:
>
> We already own a facebook account, with almost 700 followers but low
> engagement from followers.
>
> a. We need to verify our facebook page(in progress) with a verified page.
>
> We will stream live video of workshops or related projects.
>
> b. We will post 5 times a day
>
> c. We will boost our important posts
>
> d. We will request SL members on facebook to share our posts with their
> friends.
>
>
> Facebook owns an app market that enable javascript projects to run on
> facebook. For example, people play games on facebook while chatting:
> Sometimes I play “Pool Live Pro” while I update my profile or chat
> with friends. So we will port sugarizer to the platform.
>
>
> 4. Make use of instagram:
>
> a. We will post minimum 5 pictures of SL projects a day
>
> b. We will request SL members on instagram to refer SL page to their
> followers
>
>
> 5. Make use of linkedIn:
>
>
> a. We will update the community page on LinkedIn
>
> b. We will ask every member on LinkedIn to update their profile to
> show their involvement in  Sugar Labs.
>
>
> 6. Make use of Google+
>
> a. We will make use of Google+ by posting our upcoming meetings
>
> b. We will also post videos of Sugar labs
>
>
>
> 7. Make use of Online Media
>
>
> We will work with Digital Trends, BBC tech, CNN tech and other
> tech-related sites to publish SL articles.
>
>
> I have some strong connections with digital trend, almost every top
> guys on digital trends plus the company follows me on twitter except
> their ceo who is yet to follow me. So i can take care of digital
> trends. Let use our resource to help SL grow socially.
>
>
> Paying of ads is not expensive, about $1 - $20 goes a long way on platforms
>
> like facebook/twitter, so I propose a monthly budget of $1,000 for the
> role and $100 initial budget for ads, for a total cost to SL of
> $1,100.
>
>
> This is a suggestion I am making to SL members and SLOBs on how SL
> project can grow. This is not my project (like Yoruba, Igbo, Hausa).
> It's something that can benefit SL to the fullest. I won’t get annoyed
> if this motion does not pass but i will be sad. SLOBs should think
> about this project twice on how it can benefit SL before making any
> decision.
>
>
> Any suggestions are welcome! it’s an open discussion!
>
>
> Samson Goddy, with editing assistance by Dave Crossland
> _______________________________________________
> IAEP -- It's An Education Project (not a laptop project!)
> IAEP at lists.sugarlabs.org
> http://lists.sugarlabs.org/listinfo/iaep
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