[Marketing] [IAEP] Seeking insights into Oversight_Board/Decisions

Dave Crossland dave at lab6.com
Mon Apr 11 17:13:57 EDT 2016

Hi Sean!

On 11 April 2016 at 15:57, Sean DALY <sdaly.be at gmail.com> wrote:

> On Mon, Apr 11, 2016 at 7:51 PM, Dave Crossland <dave at lab6.com> wrote:
>> Given the trademark fee was recently paid to renew the trademarks, I
>> guess the merits were accepted
> For an organization with the possibility of widespread recognition, owning
> your trademark is a vital step. It could be compared to owning your
> Internet domain name. In both cases it gives the organization a legal tool
> to prevent anyone else from creating confusion about your organization and
> your offer. The fine print on our PR has always asserted our trademark, and
> there were at least three instances where we had to contact possible
> infringers. Fortunately, in all three cases an agreement was reached
> quickly, no doubt because of the strength of our trademark.
> Sugar Labs possesses something many projects, nonprofits and certainly
> many startups dream of: top ranking in search engines. This is brand equity
> and the trademark is the shield.

I'm not questioning the merits!! :D I think its awesome that SL owns its
trademarks, and if it didn't, I'd be first to suggest putting it on the
roadmap - The relatively recent GNOME-vs-GroupOn thing -
https://www.gnome.org/groupon - proves why this is important :)

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