Getting the message out

[Tomeu Vizoso]

On Sat, Jan 17, 2009 at 16:43, Bryan Berry <bryan at olenepal.org> wrote:
> On Sat, 2009-01-17 at 02:23 -0500, Bernie Innocenti wrote:
>> Can anyone spot any factal mistake in the list above?
>>
>> Or things we'd better not say ?
>>
>> Is it exaggeratedly positive?
>
> no, it is a legitimately positive view
>
>> Should we work on a press release or an intervew to deliver this
>> message?
>
> When you deliver a marketing message it shouldn't be just "notice us" we
> need to define our goals and then pursue media attention.
>
> What are the goals? I believe they are:
> 1) Let people know there is an organization actively supporting sugar.
> 2) differentiate Sugar from OLPC so that OLPC's problems aren't
> perceived as Sugar's
>
> 3 things need to be done and primarily by Walter
>
> 1) Define a support program for countries, both volunteer and on
> contract if requested. Since SL does not employ devs, SL refer those
> requesting support to specific devs for direct employment. Have a
> special support at sugarlabs.org acct/mailing list to handle problems
>
> 2) Break Sugar free from OLPC. This requires a nice slogan. It requires
> changing the "One Laptop Per Child" mantra in our own minds. As long as
> we have OLPC as the goal in our own minds we will be tied to OLPC.
>
> I suggested the slogan be "Sugar[land]: Where kids learn and play" .
> That's the slogan but we need a catchy mission for ourselves. Something
> that expresses that every kid/adult/child deserves the opportunity to
> learn and play. The mantra has to be different from OLPC. We have to
> believe that all kids deserve the opportunity to hang out in Sugarland
> and we don't care about what the device they are using or how they got
> it.

I agree with displacing the OLPC shadow from over us, and
enthusiastically agree with the proposal to switch to "Something that
expresses that every kid/adult/child deserves the opportunity to learn
and play."

But, how will be seen that from the point of view of organizations and
companies that may consider shipping sugar as part of their products?

Regards,

Tomeu