[Marketing] Urgent for SoaS launch! static 120x90 banner needed asap for Ad Bard insertion, proposal for brief, who can help?

Christian Marc Schmidt christianmarc at gmail.com
Thu Dec 3 13:10:40 EST 2009

Hi Sean

Eben and I worked on a simple ad, see attached. I don't like having to
modify the SoaS logo, but in this case there really wasn't any
alternative given the small size of the ad... For this purpose, I
think it works well.


On Thu, Dec 3, 2009 at 7:29 AM, Sean DALY <sdaly.be at gmail.com> wrote:
> Ad Bard (http://adbard.net/) is a new project, a FLOSS-focused online
> advertising network partnered with the FSF
> (http://www.fsf.org/news/ad-bard) in an advisory role.
> They only accept FLOSS projects and have a simplified flat fee
> structure for advertisers. Member sites earn through clicks. They
> claim nearly 5 million monthly impressions
> (http://adbard.net/adbard/websites) on sites of interest to free
> software developers. It will likely be a very efficient way to raise
> our profile with developers.
> I had heard yesterday that they were offering a limited number of free
> December insertions in their network. This morning they have very
> graciously offered to run a Sugar Labs banner free of cost from
> December 8th (Sugar on a Stick launch date) through the end of the
> month!
> To meet the deadline though, we have to provide the banner as soon as
> possible in the next 48 hours. They have a review system with a
> 72-hour all-members vote (weighted by impressions) before running any
> ad on their network. A sample ad can be viewed on their FAQ page
> (http://adbard.net/faq).
> Technical info is: 120x90 pixels, graphics, up to 80 characters of
> text, no animation, PNG or JPEG or static GIF (no Flash), link to
> direct to.
> Proposed brief:
> horizontal USB key beauty shot over Sugar on a Stick logo in Blueberry
> color, text underneath: "Sugar on a Stick v2 Blueberry downloadable
> now. Try it with a child today!"
> That's 75 chars using this CLI one-liner:
> $ echo 'Sugar on a Stick v2 Blueberry downloadable now. Try it with a
> child today!' | wc -m
> I have prepared a 120x36 px PNG from Philippe Cantinau's beauty shots
> session (attached). This is from an actual photo of one of the sticks
> from the first run (same stick as in the 4-stick beauty shot). Color
> combo is variant 8 but note that the printers hadn't done a great
> color/alignment job given the rush at the time, so it may be
> preferable to place a clean logo over the stick body. I feel a
> different color than the blue combo will work best, because our visual
> identity is to vary the combos, Blueberry is not the main branding
> message ("sugar" is), and a blueberry colored stick might get people
> to think we distribute sticks which is not the case. But, a blueberry
> logo'd stick might indeed be preferable?
> Because of the Academy 4:3 layout, we may need to break up the Sugar
> on a Stick logo like the stacked SL logo version, with "sugar" larger
> on its own line and "on a stick" smaller underneath. Alternatively,
> "on a" on a line and "stick" on a line, in that case we could probably
> keep the same point size as "sugar".
> For the link, we have a choice between the homepage (where we will
> have a What's New callout by Tuesday with Christian's help), or the
> Sugar on a Stick page (http://wiki.sugarlabs.org/go/Sugar_on_a_Stick).
> I'm on the fence, but leaning towards the homepage link - many
> first-time visitors should probably learn more about Sugar and Sugar
> Labs first? What do you think?
> Who can step up to get this together quickly?
> thanks
> Sean

anything at christianmarcschmidt.com
917/ 575 0013

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