[Marketing] Urgent for SoaS launch! static 120x90 banner needed asap for Ad Bard insertion, proposal for brief, who can help?

[Sean DALY]

after some exchanges with Christian who conferred with Eben, Christian
sent me the attached. I love it, and think we're ready to go!

only question left: link to homepage, or Download page, or Sugar on a
Stick page? or even Blueberry page directly?

Upon reflection I wish to recommend to link to the homepage. With the
What's New sidebar in the works, there will be three links on the
homepage to the download page. Although we impose an extra two clicks,
we take the opportunity to best introduce Sugar to teachers and
parents who don't know it yet - in other words, the vast majority of
teachers and parents. The extra orientation and branding will I think
close the download "sale".

If no comments in the next hour, I'll forward to Ad Bard, we can gain a day.

thanks

Sean


On Thu, Dec 3, 2009 at 7:10 PM, Christian Marc Schmidt
<christianmarc at gmail.com> wrote:
> Hi Sean
>
> Eben and I worked on a simple ad, see attached. I don't like having to
> modify the SoaS logo, but in this case there really wasn't any
> alternative given the small size of the ad... For this purpose, I
> think it works well.
>
>
> Christian
>
> On Thu, Dec 3, 2009 at 7:29 AM, Sean DALY <sdaly.be at gmail.com> wrote:
>> Ad Bard (http://adbard.net/) is a new project, a FLOSS-focused online
>> advertising network partnered with the FSF
>> (http://www.fsf.org/news/ad-bard) in an advisory role.
>>
>> They only accept FLOSS projects and have a simplified flat fee
>> structure for advertisers. Member sites earn through clicks. They
>> claim nearly 5 million monthly impressions
>> (http://adbard.net/adbard/websites) on sites of interest to free
>> software developers. It will likely be a very efficient way to raise
>> our profile with developers.
>>
>> I had heard yesterday that they were offering a limited number of free
>> December insertions in their network. This morning they have very
>> graciously offered to run a Sugar Labs banner free of cost from
>> December 8th (Sugar on a Stick launch date) through the end of the
>> month!
>>
>> To meet the deadline though, we have to provide the banner as soon as
>> possible in the next 48 hours. They have a review system with a
>> 72-hour all-members vote (weighted by impressions) before running any
>> ad on their network. A sample ad can be viewed on their FAQ page
>> (http://adbard.net/faq).
>>
>> Technical info is: 120x90 pixels, graphics, up to 80 characters of
>> text, no animation, PNG or JPEG or static GIF (no Flash), link to
>> direct to.
>>
>>
>> Proposed brief:
>>
>> horizontal USB key beauty shot over Sugar on a Stick logo in Blueberry
>> color, text underneath: "Sugar on a Stick v2 Blueberry downloadable
>> now. Try it with a child today!"
>>
>> That's 75 chars using this CLI one-liner:
>> $ echo 'Sugar on a Stick v2 Blueberry downloadable now. Try it with a
>> child today!' | wc -m
>>
>> I have prepared a 120x36 px PNG from Philippe Cantinau's beauty shots
>> session (attached). This is from an actual photo of one of the sticks
>> from the first run (same stick as in the 4-stick beauty shot). Color
>> combo is variant 8 but note that the printers hadn't done a great
>> color/alignment job given the rush at the time, so it may be
>> preferable to place a clean logo over the stick body. I feel a
>> different color than the blue combo will work best, because our visual
>> identity is to vary the combos, Blueberry is not the main branding
>> message ("sugar" is), and a blueberry colored stick might get people
>> to think we distribute sticks which is not the case. But, a blueberry
>> logo'd stick might indeed be preferable?
>>
>> Because of the Academy 4:3 layout, we may need to break up the Sugar
>> on a Stick logo like the stacked SL logo version, with "sugar" larger
>> on its own line and "on a stick" smaller underneath. Alternatively,
>> "on a" on a line and "stick" on a line, in that case we could probably
>> keep the same point size as "sugar".
>>
>> For the link, we have a choice between the homepage (where we will
>> have a What's New callout by Tuesday with Christian's help), or the
>> Sugar on a Stick page (http://wiki.sugarlabs.org/go/Sugar_on_a_Stick).
>> I'm on the fence, but leaning towards the homepage link - many
>> first-time visitors should probably learn more about Sugar and Sugar
>> Labs first? What do you think?
>>
>> Who can step up to get this together quickly?
>>
>> thanks
>>
>> Sean
>>
>
>
>
> --
> anything at christianmarcschmidt.com
> 917/ 575 0013
>
> http://www.christianmarcschmidt.com
> http://www.linkedin.com/in/christianmarcschmidt
> http://twitter.com/cms_
>
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