[IAEP] Branding and mascot (Was: Re: Color combos for the logo)

[Christian Schmidt]

>> 1. I really think the svg should be up in a public place, as well as
  >> (references for) the font (is that the ubuntu font, or other?).I can do this, but I'm not sure that SVG is needed. We currently have high-resolution RGB PNGs, and I could also upload CMYK EPS files for use in print.

Color swatches are included in the logo PDF, and I am still working on guidelines for use of the logo in various conditions.


  >>
  >> 2. We need a logo for sugar, as opposed to sugar labs and OLPC. The XO dude
  >> is inevitably going to have associations with OLPC which might turn off
  >> other hardware vendors. I guess the obvious option would be the "sugar" part
  >> of the sugarlabs logo.Yes, we've been using the "sugar" part of the sugarlabs logo. Take a look at the badges PDF posted on the logo page.


  >>
  >> 3. Personally, I'd love a mascot too; kids like cuddly. My initial
  >> brainstorms:
  >>
  >> associated with sugar?
  >> Pollinators (nectar)
  >> Hummingbirds (too western-hemisphere)
  >> Bats (anything nocturnal is culturally dangerous, but I love 'em)
  >> Bees (good possibility)
  >> flies (yuck)
  >> ants (has good community associations)
  >> gingerbread man (cute, but a little too gendered and shrek-y)
  >> bears (too generic)
  >> sugarcane fieldworker (yeah, right)
  >>
  >> I just googled and OMG WE HAVE A WINNER as far as I am concerned. That is
  >> cute beyond words and it is called a "sugar glider". I'd never heard of that
  >> name even though my mom's Australian but it is beyond my wildest dreams.
  >>
  >> What do other people think?In my mind, the logo has enough presence to stand on its own, and--in a sense--become the mascot. If there were any, I think it would need to be the XO, but OLPC owns the rights to that...


  >
  > Looks like we indeed have a winner, yeah ;)
  >
  > Tomeu
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  -- 
  Walter Bender
  Sugar Labs
  http://www.sugarlabs.org
    
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