[IAEP] Color combos for the logo

Christian Schmidt schmidt at pentagram.com
Fri Dec 5 07:33:19 EST 2008

Hi Bernie and Gary

Thanks for your enthusiasm, but there were actually only intended to be four carefully chosen colors of the logo. Like the gray, the blue in the logo interior stays constant in all four iterations. Also, I am working on a document that outlines usage on white and black backgrounds: on black, ideally the interior/exterior colors would be inverted. So with that, we would end up with 8 logo variations altogether.

I could look for more color variations if that's what everybody wants, but I'd caution against too many as not to undermine the recognizability of the mark and our ability to control how it is used.



From: Bernie Innocenti [mailto:bernie at codewiz.org]
To: Gary C Martin [mailto:gary at garycmartin.com]
Cc: iaep [mailto:iaep at lists.sugarlabs.org], Christian Marc Schmidt [mailto:schmidt at pentagram.com]
Sent: Fri, 05 Dec 2008 02:00:34 -0500
Subject: Re: [IAEP] Color combos for the logo

Gary C Martin wrote:
  > Uploaded 4 more colours (red, yellow, brown, purple), feel free to
  > remove/overwrite if they are not what was intended (I tried to stick to
  > similar saturation and just hit different hues).
  >     http://sugarlabs.org/go/MarketingTeam/Logo
  > BTW: is there a design brief for this somewhere? Like: is the inner blue
  > a requirement, or could that be inverted (e.g. variable colour inside,
  > blue outline), or can perhaps both colours be varied, what about
  > black/white (for print), etc, etc.
  I thought we were just imitating the color pairs or the XO guy, thus
  both colors should vary.  But let's hear what Christian thinks a bout it.
  For our Gitorious instance, I came up with this logo idea:
  Yes, these colors don't match well with the background or perhaps with
  each other... Dammit Jim, I'm a programmer, not a painter!
     // Bernie Innocenti - http://www.codewiz.org/
   \X/  Sugar Labs       - http://www.sugarlabs.org/
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