[IAEP] Branding and mascot (Was: Re: Color combos for the logo)

[Tomeu Vizoso]

What Caroline says makes a lot of sense to me.

Also, I'm wondering if it's actually possible to draw a logo that is
close as cute as the photos while using just two colors.

I think that, if we agree on not using the mascot in the UI, we should
do a drawing more similar in style to LAMS' Dolly or the Minix racoon.

Regards,

Tomeu

On Fri, Dec 5, 2008 at 7:52 PM, Caroline Meeks
<caroline at solutiongrove.com> wrote:
>
> My thinking is as follows.
>
> When a kid is using Sugar you want them emotionally engaged with their work
> and the other kids, who they probably know in real life.  The XO is a great
> icon for transparently representing other people and letting your use that
> as a symbol for a mental model of them.
>
> When we are teaching about Sugar, making powerpoints, books etc.  We want to
> emotionally engage out readers hindbrain, with cute images that helps the
> person learning about Sugar feel like they are having fun.  I'm getting this
> from a Kathy Sierra talk.  So a mascot is not something that appear in the
> UI of Sugar. Its a branding element we put in book and slide shows and to
> spark up web sites. Maybe we also make it a fictional kid character we use
> in examples.
>
> I like the animal, but  I think we need a cuter version then this first try.
>
>
> On Fri, Dec 5, 2008 at 1:32 PM, Eben Eliason <eben.eliason at gmail.com> wrote:
>>
>> On Fri, Dec 5, 2008 at 1:12 PM, Kevin Cole <dc.loco at gmail.com> wrote:
>> > On Fri, Dec 5, 2008 at 11:45, Eben Eliason <eben.eliason at gmail.com>
>> > wrote:
>> >
>> >> I'd strongly recommend against eliminating the XO as the core element
>> >> of the UI.  It was chosen specifically to represent children, and to
>> >> maintain the human/body metaphors where appropriate.  Substituting it
>> >> with anything other than a human likeness would be counterproductive,
>> >> I fear.
>> >
>> > Is it possible to "split the difference"?  It seems to me that by
>> > adding "wings" of a sort to the XO figure, you'd be able to
>> > approximate something that still looks human, yet also looks like a
>> > sugar glider -- or a kid with a hang glider.  Clearly related to the
>> > original, but like the Red Bull commercials say "Sugar gives you
>> > wings!" ;-)
>>
>> I don't think so.  That misses the point, which is that the children
>> themselves—not flying squirrels, however cute ;) —are represented as a
>> fundamental part of the interface.
>>
>> - Eben
>>
>> > --
>> > Ubuntu Linux DC LoCo
>> > Washington, DC
>> > http://dc.ubuntu-us.org/
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>
>
>
> --
> Caroline Meeks
> Solution Grove
> Caroline at SolutionGrove.com
>
> 617-500-3488 - Office
> 505-213-3268 - Fax
>
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