[IAEP] Branding and mascot (Was: Re: Color combos for the logo)

[Tomeu Vizoso]

On Fri, Dec 5, 2008 at 1:17 PM, Jameson Quinn <jameson.quinn at gmail.com> wrote:
> I think that Sugarlabs can do better at branding in general. A good branding
> presence has related logos for the organization and for the product; color
> swatches, 4 or 5 at a time (not just 2-by-2; including greys, we have at
> most 3 at a time); a decorative font; and more workaday serif and sans-serif
> fonts chosen to go well with the decorative font.
>
> I'm not saying we need all of this tomorrow, but that should be the
> direction we're heading. Think, for instance, of the excellent branding of
> the Obama campaign, which AFAIK was completely available to the grassroots
> and nevertheless (in a totally content-free regard) kicked the pants off of
> McCain's more-centralized campaign.
>
> Immediate action items:
>
> 1. I really think the svg should be up in a public place, as well as
> (references for) the font (is that the ubuntu font, or other?).
>
> 2. We need a logo for sugar, as opposed to sugar labs and OLPC. The XO dude
> is inevitably going to have associations with OLPC which might turn off
> other hardware vendors. I guess the obvious option would be the "sugar" part
> of the sugarlabs logo.
>
> 3. Personally, I'd love a mascot too; kids like cuddly. My initial
> brainstorms:
>
> associated with sugar?
> Pollinators (nectar)
> Hummingbirds (too western-hemisphere)
> Bats (anything nocturnal is culturally dangerous, but I love 'em)
> Bees (good possibility)
> flies (yuck)
> ants (has good community associations)
> gingerbread man (cute, but a little too gendered and shrek-y)
> bears (too generic)
> sugarcane fieldworker (yeah, right)
>
> I just googled and OMG WE HAVE A WINNER as far as I am concerned. That is
> cute beyond words and it is called a "sugar glider". I'd never heard of that
> name even though my mom's Australian but it is beyond my wildest dreams.
>
> What do other people think?

Looks like we indeed have a winner, yeah ;)

Tomeu