[IAEP] Branding and mascot (Was: Re: Color combos for the logo)

[Walter Bender]

It is very cute.

Regarding the XO logo itself, in my experience in talking to people,
it is very closely associated with Sugar, the interface, more so than
the OLPC-XO hardware, which is seemingly more associated with the
bunny ears and the handle. I was just speaking with a group interested
in Sugar on other hardware and they were pretty insistent on keeping
the XO icon on the homepage, even though I told them it was easily
replaced.

That said, OLPC owns that mark, so Sugar Labs cannot use it as a
brand--they have asked us not to--but we can continue to use it in the
interface itself.

-walter

On Fri, Dec 5, 2008 at 7:30 AM, Tomeu Vizoso <tomeu at sugarlabs.org> wrote:
> On Fri, Dec 5, 2008 at 1:17 PM, Jameson Quinn <jameson.quinn at gmail.com> wrote:
>> I think that Sugarlabs can do better at branding in general. A good branding
>> presence has related logos for the organization and for the product; color
>> swatches, 4 or 5 at a time (not just 2-by-2; including greys, we have at
>> most 3 at a time); a decorative font; and more workaday serif and sans-serif
>> fonts chosen to go well with the decorative font.
>>
>> I'm not saying we need all of this tomorrow, but that should be the
>> direction we're heading. Think, for instance, of the excellent branding of
>> the Obama campaign, which AFAIK was completely available to the grassroots
>> and nevertheless (in a totally content-free regard) kicked the pants off of
>> McCain's more-centralized campaign.
>>
>> Immediate action items:
>>
>> 1. I really think the svg should be up in a public place, as well as
>> (references for) the font (is that the ubuntu font, or other?).
>>
>> 2. We need a logo for sugar, as opposed to sugar labs and OLPC. The XO dude
>> is inevitably going to have associations with OLPC which might turn off
>> other hardware vendors. I guess the obvious option would be the "sugar" part
>> of the sugarlabs logo.
>>
>> 3. Personally, I'd love a mascot too; kids like cuddly. My initial
>> brainstorms:
>>
>> associated with sugar?
>> Pollinators (nectar)
>> Hummingbirds (too western-hemisphere)
>> Bats (anything nocturnal is culturally dangerous, but I love 'em)
>> Bees (good possibility)
>> flies (yuck)
>> ants (has good community associations)
>> gingerbread man (cute, but a little too gendered and shrek-y)
>> bears (too generic)
>> sugarcane fieldworker (yeah, right)
>>
>> I just googled and OMG WE HAVE A WINNER as far as I am concerned. That is
>> cute beyond words and it is called a "sugar glider". I'd never heard of that
>> name even though my mom's Australian but it is beyond my wildest dreams.
>>
>> What do other people think?
>
> Looks like we indeed have a winner, yeah ;)
>
> Tomeu
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-- 
Walter Bender
Sugar Labs
http://www.sugarlabs.org