[IAEP] Branding and mascot (Was: Re: Color combos for the logo)

[Jameson Quinn]

I think that Sugarlabs can do better at branding in general. A good branding
presence has related logos for the organization and for the product; color
swatches, 4 or 5 at a time (not just 2-by-2; including greys, we have at
most 3 at a time); a decorative font; and more workaday serif and sans-serif
fonts chosen to go well with the decorative font.

I'm not saying we need all of this tomorrow, but that should be the
direction we're heading. Think, for instance, of the excellent branding of
the Obama campaign, which AFAIK was completely available to the grassroots
and nevertheless (in a totally content-free regard) kicked the pants off of
McCain's more-centralized campaign.

Immediate action items:

1. I really think the svg should be up in a public place, as well as
(references for) the font (is that the ubuntu font, or other?).

2. We need a logo for sugar, as opposed to sugar labs and OLPC. The XO dude
is inevitably going to have associations with OLPC which might turn off
other hardware vendors. I guess the obvious option would be the "sugar" part
of the sugarlabs logo.

3. Personally, I'd love a mascot too; kids like cuddly. My initial
brainstorms:

associated with sugar?
Pollinators (nectar)
Hummingbirds (too western-hemisphere)
Bats (anything nocturnal is culturally dangerous, but I love 'em)
Bees (good possibility)
flies (yuck)
ants (has good community associations)
gingerbread man (cute, but a little too gendered and shrek-y)
bears (too generic)
sugarcane fieldworker (yeah, right)

I just googled and OMG WE HAVE A
WINNER<http://images.google.com.gt/images?q=sugar%20glider&ie=utf-8&oe=utf-8&rls=com.ubuntu:en-US:unofficial&client=firefox-a&um=1&sa=N&tab=wi>as
far as I am concerned. That is cute beyond words and it is called a
"sugar glider". I'd never heard of that name even though my mom's Australian
but it is beyond my wildest dreams.

What do other people think?

Jameson
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