[Sugar-devel] [Marketing] Smart way to get $$ for posting videos on youtube

[samson goddy]

okay i am going to create an open doc in google then explain further about the video ads. The youtube ads is not as you think, that's why me and dave will submit a doc to explain more about the youtube ads.
From: sdaly.be at gmail.com
Date: Fri, 3 Jun 2016 17:27:57 +0200
To: dave at lab6.com
CC: marketing at lists.sugarlabs.org; sugar-devel at lists.sugarlabs.org; sam.parkinson3 at gmail.com; walter.bender at gmail.com
Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube


On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland <dave at lab6.com> wrote:
I am eager to see real data on this

YouTube advertiser RPM (revenue per thousand views), called eCPM by YouTube ("effective cost per thousand"), commonly varies from 50 US cents to $5 (before Google's Adsense 45% cut). I say commonly, because like many historical advertising networks Google makes efforts to make estimations complicated - ad serving is dynamic and many factors are involved. So let's say we get 10,000 video impressions over the month. That will generate a whopping $3 to $30 US for the month (I am being ironic). Whereas if we ever manage to get 10,000 video impressions on a YouTube channel in a month (a true marketing challenge), we could serve 10,000 requests to "find out more about Sugar Labs" and "Donate Today". Let's assume we can generate those massive views (without cats, dogs, or rabbits) and obtain a conversion rate of 0.5% - not unreasonable, since someone watching our vids is probably a qualified lead, interested in education tech or libre software in education. That would be 50 people who have visited the SL site instead of a random ad for clothing or pharmaceuticals. Now let's say the average donation is $5. That's $250 in the month, and we have brought visitors to our site and communicated our vision. Now let's say one of the 10,000 impressions is someone who works for a philanthropic foundation and is researching projects to donate to, and a $10,000 donation is made. In that lucky scenario, we would need to serve underwear, telecom, or new car ads for approximately 27 years at 10K visits per month.

Sean.



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