[Sugar-devel] [Marketing] Smart way to get $$ for posting videos on youtube

[Sean DALY]

On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland <dave at lab6.com> wrote:

> I am eager to see real data on this



YouTube advertiser RPM (revenue per thousand views), called eCPM by YouTube
("effective cost per thousand"), commonly varies from 50 US cents to $5
(before Google's Adsense 45% cut). I say commonly, because like many
historical advertising networks Google makes efforts to make estimations
complicated - ad serving is dynamic and many factors are involved. So let's
say we get 10,000 video impressions over the month. That will generate a
whopping $3 to $30 US for the month (I am being ironic). Whereas if we ever
manage to get 10,000 video impressions on a YouTube channel in a month (a
true marketing challenge), we could serve 10,000 requests to "find out more
about Sugar Labs" and "Donate Today". Let's assume we can generate those
massive views (without cats, dogs, or rabbits) and obtain a conversion rate
of 0.5% - not unreasonable, since someone watching our vids is probably a
qualified lead, interested in education tech or libre software in
education. That would be 50 people who have visited the SL site instead of
a random ad for clothing or pharmaceuticals. Now let's say the average
donation is $5. That's $250 in the month, and we have brought visitors to
our site and communicated our vision. Now let's say one of the 10,000
impressions is someone who works for a philanthropic foundation and is
researching projects to donate to, and a $10,000 donation is made. In that
lucky scenario, we would need to serve underwear, telecom, or new car ads
for approximately 27 years at 10K visits per month.

Sean.
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