[Marketing] Sugar video on Youtube

[Sean DALY]

Hi Sameer,

no as I said we don't have a YouTube channel for the reason I cited, but
I'm not opposed to one myself.

A fundamental difficulty in marketing Sugar is that OLPC - the overwhelming
majority of Sugar machines actually being used, a quite smaller number
being Intel Classmates, an even smaller number using Sugar on a Stick - has
always been completely uninterested in marketing Sugar or promoting it
(with the exception of sales calls where the machine is demonstrated). Look
at any OLPC topic YouTube video from the last CES, Sugar is not mentioned
once (although Android and the Marvell tablet licensed interface is).

Netbooks, the natural target platform for Sugar outside of OLPC, are very
rapidly disappearing and are being replaced by tablets, upon which Sugar
doesn't run... yet. OLPC knows "clamshell" (keyboard-equipped) machines are
on the way out, replaced by tablets (cf. CES statements). This "form factor
sea change" is reflected in the recent departures of key personnel from
OLPC.

PCs and Macs running Sugar in VMs are a possible market, but there isn't
broad support in the community to support those as a strategic goal despite
the great work of Tom Gilliard.

In my view the single greatest step Sugar Labs could take for the future
would be Android compatibility (in whatever form that may take), presenting
an easy to deploy solution for borrowed, handed-down, or inexpensive
devices. Last December IDC estimated worldwide smartphone OS breakdown at
70% Android, 21% iOS, 9% other and worldwide tablet OS breakdown at 43%
Android, 54% iOS, 3% Windows. In March, Google estimated over 750 million
Android handheld devices worldwide, with a third of these in the previous 6
months (!).

So by all means we could try to put together a video about Sugar as it is
actually deployed by OLPC, testimonials etc. but for the tweet you cited -
large-scale future purchase, OLPC 1to1 vs. computer labs - even testimonial
videos might not help in the absence of a tablet offer.

Sean.




On Wed, Jun 26, 2013 at 7:37 PM, Sameer Verma <sverma at sfsu.edu> wrote:

> On Wed, Jun 26, 2013 at 6:27 AM, Sean DALY <sdaly.be at gmail.com> wrote:
> > Hi Sameer,
> >
> > Did you look at the video on the www.sugarlabs.org homepage and at the
> top
> > of the gallery? [1]
> >
> > Our Dailymotion channel [2] needs love & attention if you are
> volunteering
> > :-)
> >
> > The last time we discussed YouTube, there were objections because
> Learners
> > using XOs would not be able to view those videos.
> >
>
> Hi Sean,
>
> I had a very different target population in mind. I was thinking of
> this person, who asks about OLPC on Twitter
> (https://twitter.com/LucyMbabazi/status/349399933138382848) , and
> thinks that OLPC laptops are just garden variety laptops, and does not
> know anything about Sugar. Does not even know that the XOs come with a
> non-traditional UI. In their mind, they haven't gone beyond the value
> proposition of an inexpensive computer. Hence, they talk about
> computer labs instead of child ownership, and cheaper Android tablets.
>
> Putting on my b-school professor hat, we need for a curious person to
> be able to go to Youtube - the most popular destination for video -
> type a couple of keywords, and find a video that addresses the
> following:
>
> 1) What is Sugar?
> 2) Who is it for?
> 3) Why is it important to consider Sugar instead of garden variety
> computer environments such as Windows, MacOSX, or Android?
> 4) When was Sugar developed (this will address the Sugar + OLPC part)
> and how has it evolved?
> 5) Where is it used around the world, and what impact has it had?
>
> It's a fair bit to chew on, but it must be done in a clear and concise
> fashion, WITHOUT mentioning the technical side of things. Decision to
> adopt is largely driven by our perception of the attributes that the
> innovation has. Sugar is that innovation. How do we perceive it?
> Specifically, what are the relative advantages? How compatible is it
> with our current learning environment? How easy is it to use? Can I
> try it? There 's a whole list of perceived attributes that influence
> adoption. We must try to address a few of these. (Here's a good paper
> that addresses attributes, if anyone wants to read more:
> http://www.ijhssnet.com/journals/Vol_1_No_18_Special_Issue/8.pdf)
>
> > I myself think it would be fine to create a channel for YouTube in
> addition
> > to Dailymotion, but we need someone to step up and create some videos on
> a
> > more recent version of Sugar.
>
> +1. XO wielding kids and the casual web citizen are two very different
> target populations. Not only will they use different channels for
> acquiring information, the videos will have to be different. We need
> to produce and make available videos for the typical iPad user, or
> someone on a smartphone, or a Windows desktop. These people don't have
> XOs. Yet.
>
> A set of videos upfront on Youtube will do the trick.
>
> Going back to the OLPC videos Part 1 and 2:
>
> http://www.youtube.com/watch?v=c-M77C2ejTw
> http://www.youtube.com/watch?v=qMeX2D4AOjM
>
> Both these videos are very clear on the message. We need something
> like this for Sugar. And while we are at it, these videos shouldn't
> say "We are not OLPC". Instead, these should say "We are OLPC and
> more". Don't alienate your #1 customer. Ride the bull instead :-)
>
> >
> > Possibly the single most useful video we could offer would be a how-to
> for
> > trying Sugar, with VirtualBox VMs being the easiest of these.
> >
> > Unfortunately getting a screencam going (including pointer) is a
> complicated
> > business.
> >
>
> These kinds of videos are ok for someone who wants to try Sugar, but
> we, in the community, are so close to the project, that we forget that
> there are those out there, who know NOTHING about Sugar,
> constructivist and constructionist learning, user interfaces,
> journals, and the like. These people need to know that Sugar exists,
> and although it is non-traditional, there are good reasons for
> considering it, and we have testimonies from stakeholders (teachers,
> parents, children, etc.) that it in fact works.
>
> Maybe we have such videos, but they don't show up in the right place?
> Does Sugarlabs have a Youtube channel?
>
> cheers,
> Sameer
>
> > Sean
> >
> >
> > 1. http://sugarlabs.org/index.php?template=gallery&page=gallery
> > 2. http://www.dailymotion.com/sugarlabs
> >
> >
> >
> >
> >
> >
> >
> > On Tue, Jun 25, 2013 at 8:16 PM, Sameer Verma <sverma at sfsu.edu> wrote:
> >>
> >> I was searching for "OLPC Sugar" on Youtube, and nothing current and
> >> useful (to the average curious person) came up. I was looking for a
> >> video that would be a basic introduction to what Sugar is and why it
> >> is important. Somewhat along the lines of the OLPC videos like this
> >> one: http://www.youtube.com/watch?v=c-M77C2ejTw
> >>
> >> Somewhat appalled that nothing useful came up.
> >>
> >> Sameer
> >> --
> >> Sameer Verma, Ph.D.
> >> Professor, Information Systems
> >> San Francisco State University
> >> http://verma.sfsu.edu/
> >> http://commons.sfsu.edu/
> >> http://olpcsf.org/
> >> http://olpcjamaica.org.jm/
> >> _______________________________________________
> >> Marketing mailing list
> >> Marketing at lists.sugarlabs.org
> >> http://lists.sugarlabs.org/listinfo/marketing
> >
> >
>
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