[Marketing] Sugar video on Youtube

[Sameer Verma]

On Wed, Jun 26, 2013 at 6:27 AM, Sean DALY <sdaly.be at gmail.com> wrote:
> Hi Sameer,
>
> Did you look at the video on the www.sugarlabs.org homepage and at the top
> of the gallery? [1]
>
> Our Dailymotion channel [2] needs love & attention if you are volunteering
> :-)
>
> The last time we discussed YouTube, there were objections because Learners
> using XOs would not be able to view those videos.
>

Hi Sean,

I had a very different target population in mind. I was thinking of
this person, who asks about OLPC on Twitter
(https://twitter.com/LucyMbabazi/status/349399933138382848) , and
thinks that OLPC laptops are just garden variety laptops, and does not
know anything about Sugar. Does not even know that the XOs come with a
non-traditional UI. In their mind, they haven't gone beyond the value
proposition of an inexpensive computer. Hence, they talk about
computer labs instead of child ownership, and cheaper Android tablets.

Putting on my b-school professor hat, we need for a curious person to
be able to go to Youtube - the most popular destination for video -
type a couple of keywords, and find a video that addresses the
following:

1) What is Sugar?
2) Who is it for?
3) Why is it important to consider Sugar instead of garden variety
computer environments such as Windows, MacOSX, or Android?
4) When was Sugar developed (this will address the Sugar + OLPC part)
and how has it evolved?
5) Where is it used around the world, and what impact has it had?

It's a fair bit to chew on, but it must be done in a clear and concise
fashion, WITHOUT mentioning the technical side of things. Decision to
adopt is largely driven by our perception of the attributes that the
innovation has. Sugar is that innovation. How do we perceive it?
Specifically, what are the relative advantages? How compatible is it
with our current learning environment? How easy is it to use? Can I
try it? There 's a whole list of perceived attributes that influence
adoption. We must try to address a few of these. (Here's a good paper
that addresses attributes, if anyone wants to read more:
http://www.ijhssnet.com/journals/Vol_1_No_18_Special_Issue/8.pdf)

> I myself think it would be fine to create a channel for YouTube in addition
> to Dailymotion, but we need someone to step up and create some videos on a
> more recent version of Sugar.

+1. XO wielding kids and the casual web citizen are two very different
target populations. Not only will they use different channels for
acquiring information, the videos will have to be different. We need
to produce and make available videos for the typical iPad user, or
someone on a smartphone, or a Windows desktop. These people don't have
XOs. Yet.

A set of videos upfront on Youtube will do the trick.

Going back to the OLPC videos Part 1 and 2:

http://www.youtube.com/watch?v=c-M77C2ejTw
http://www.youtube.com/watch?v=qMeX2D4AOjM

Both these videos are very clear on the message. We need something
like this for Sugar. And while we are at it, these videos shouldn't
say "We are not OLPC". Instead, these should say "We are OLPC and
more". Don't alienate your #1 customer. Ride the bull instead :-)

>
> Possibly the single most useful video we could offer would be a how-to for
> trying Sugar, with VirtualBox VMs being the easiest of these.
>
> Unfortunately getting a screencam going (including pointer) is a complicated
> business.
>

These kinds of videos are ok for someone who wants to try Sugar, but
we, in the community, are so close to the project, that we forget that
there are those out there, who know NOTHING about Sugar,
constructivist and constructionist learning, user interfaces,
journals, and the like. These people need to know that Sugar exists,
and although it is non-traditional, there are good reasons for
considering it, and we have testimonies from stakeholders (teachers,
parents, children, etc.) that it in fact works.

Maybe we have such videos, but they don't show up in the right place?
Does Sugarlabs have a Youtube channel?

cheers,
Sameer

> Sean
>
>
> 1. http://sugarlabs.org/index.php?template=gallery&page=gallery
> 2. http://www.dailymotion.com/sugarlabs
>
>
>
>
>
>
>
> On Tue, Jun 25, 2013 at 8:16 PM, Sameer Verma <sverma at sfsu.edu> wrote:
>>
>> I was searching for "OLPC Sugar" on Youtube, and nothing current and
>> useful (to the average curious person) came up. I was looking for a
>> video that would be a basic introduction to what Sugar is and why it
>> is important. Somewhat along the lines of the OLPC videos like this
>> one: http://www.youtube.com/watch?v=c-M77C2ejTw
>>
>> Somewhat appalled that nothing useful came up.
>>
>> Sameer
>> --
>> Sameer Verma, Ph.D.
>> Professor, Information Systems
>> San Francisco State University
>> http://verma.sfsu.edu/
>> http://commons.sfsu.edu/
>> http://olpcsf.org/
>> http://olpcjamaica.org.jm/
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>
>