[Marketing] Competitive Landscape: Marvell Moby $99 tablet "Designed for the World's Students"

[Sean DALY]

http://www.marvell.com/company/news/press_detail.html?releaseID=1397
http://www.prnewswire.com/news-releases/marvell-drives-education-revolution-with-99-all-in-one-moby-tablet-designed-for-the-worlds-students-88376967.html

No images yet.

1-to-1 pilot announced for Washington DC in "an at-risk school".

OLPC contribution mentioned.


Positioning:
* Vehicle for Armada 600 processor
* High performance multimedia capable
* Low price (yet another confirmation of the magic "$100" number)
* e-reader.
* Replace bulky, heavy, out-of-date textbooks (1 zillion parents will
agree about the weight)
* Partnerships with educational textbook publishers (announcement made
at Future of Publishing conference keynote)
* "Collaboration" through internet connectivity
* Complementary to OLPC, since targeted at developed countries.