[Marketing] Competitive Landscape: Marvell Moby $99 tablet "Designed for the World's Students"

[Walter Bender]

On Fri, Mar 19, 2010 at 7:13 AM, Sean DALY <sdaly.be at gmail.com> wrote:
> http://www.marvell.com/company/news/press_detail.html?releaseID=1397
> http://www.prnewswire.com/news-releases/marvell-drives-education-revolution-with-99-all-in-one-moby-tablet-designed-for-the-worlds-students-88376967.html
>
> No images yet.
>
> 1-to-1 pilot announced for Washington DC in "an at-risk school".
>
> OLPC contribution mentioned.
>
>
> Positioning:
> * Vehicle for Armada 600 processor
> * High performance multimedia capable
> * Low price (yet another confirmation of the magic "$100" number)
> * e-reader.
> * Replace bulky, heavy, out-of-date textbooks (1 zillion parents will
> agree about the weight)
> * Partnerships with educational textbook publishers (announcement made
> at Future of Publishing conference keynote)
> * "Collaboration" through internet connectivity
> * Complementary to OLPC, since targeted at developed countries.
>
>
> From the PR: "support for multiple software standards including full
> Adobe Flash, Android™ and Windows Mobile." Note that Adobe's new
> strategy to counter the nonFlash iPhone/iPad is to use the word
> "full"; implying that nonFlash devices cannot access the "full
> internet".
>
> It is rumored that Apple's iPad will be released with an education
> focus or package.
>
> Sean
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It seems a number of netbook companies are adopting a strategy re the
new Adobe Flash in part to combat the smart-phone market and partly to
attract the Flash programming community.

-walter

-- 
Walter Bender
Sugar Labs
http://www.sugarlabs.org