[Marketing] [SoaS] updating the draft decision panel report

[Sean DALY]

Again, this is a marketing discussion and in my view outside the scope
of the question.

Developing and building a brand is lots of work and it's unrealistic
to try to limit what other brands can be, as opposed to what they
can't be - in other words, what is explicitly protected by copyright
and trademark law.

"SoaS" is our shorthand for "Sugar on a Stick" and "Sugar on a Stick -
anything" would not work for the reasons I've described in detail.

I'm open to a conversation with any marketers from distributions
interested in doing a liveUSB version of Sugar and needing ideas for a
name. There is plenty of room for different paths; Trisquel has done
very interesting work with branded setup screens.

Sean



On Sun, Nov 1, 2009 at 8:39 AM, Tabitha Roder <tabitha at hrdnz.com> wrote:
> Regarding question 3, "Should 'Sugar on a Stick' be a phrase that SL
> asks its community to avoid using unless they refer to the SoaS-Fedora
> distribution?"
>
> If we are leaning towards:
> Yes. Sugar on a Stick is the central pillar of our marketing strategy.
> It's not trademarked, but should be. SL does not want to confuse its
> users and a light touch like this is all that's needed.
>
> Can I suggest we start talking about what method we recommend others
> use to define other Sugar on a USB naming conventions?  This will help
> those who create other distributions to know what to do if we
> publicise that "Sugar on a Stick" is only to be used for the Sugarlabs
> SoaS-Fedora distributions.
>
> Do we want them to use the abbreviation SoaS or not? e.g. SoaS-Ubuntu,
> SoaS-Suse, SoaS-Debian
> Do we want version numbers? Dates in the names? Should their be a
> letter that tells us the base like U for Ubuntu?
> What about another acronym?
> Does the TOAST example help us?
>
> When people ask for help, they need to know what they have.
>
> Tabitha
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