Getting the message out

[Bernie Innocenti]

Bryan Berry wrote:
> When you deliver a marketing message it shouldn't be just "notice us" we
> need to define our goals and then pursue media attention.  

Indeed.  If our next release was going to happen sooner, that would
have been a good excuse for us to convey such a message.


> What are the goals? I believe they are:
> 1) Let people know there is an organization actively supporting sugar.
> 2) differentiate Sugar from OLPC so that OLPC's problems aren't
> perceived as Sugar's

Agreed.


> 3 things need to be done and primarily by Walter
> 
> 1) Define a support program for countries, both volunteer and on
> contract if requested. Since SL does not employ devs, SL refer those
> requesting support to specific devs for direct employment. Have a
> special support at sugarlabs.org acct/mailing list to handle problems

I can create the address in no time, but we need to find people
interested in offering this support.  Perhaps the old OLPC support
gang could be revived to do that?

I'm cc'ing Adam for suggestions.


> 2) Break Sugar free from OLPC. This requires a nice slogan. It requires
> changing the "One Laptop Per Child" mantra in our own minds. As long as
> we have OLPC as the goal in our own minds we will be tied to OLPC.
> 
> I suggested the slogan be "Sugar[land]: Where kids learn and play" .
> That's the slogan but we need a catchy mission for ourselves.
>
> Something
> that expresses that every kid/adult/child deserves the opportunity
> to learn and play. The mantra has to be different from OLPC. We
> have to believe that all kids deserve the opportunity to hang out
> in Sugarland and we don't care about what the device they are using
> or how they got it.

FWIW, I like the "Sugar[land]: where kids learn and play" slogan very
much.  We should start using it everywhere to consolidate our branding.

I also like your sun/kid logo proposal, but before giving it a full
thumbs up, I'd like to hear feedback, criticism and counter proposals
from Christian and the other members of our community with a design
inclination.

Consistency is key in branding, and my feeling is that it's hard to
come up with something consistent if we let too many cooks play with
disparate ideas.  For example, the sun logo as drawn by you would
clash next to the bi-colored Sugar Labs logo, so either you redesign
everything or nothing.


> 3) Walter needs to interview w/ Boston Globe, NYT, anyone who will
> listen. He needs to keynote OSCON, Ubuntu Live, whatever

YES!  Walter, please!

-- 
   // Bernie Innocenti - http://www.codewiz.org/
 \X/  Sugar Labs       - http://www.sugarlabs.org/