the mozilla community marketing guide

[Sean DALY]

Yes Tomeu, it's clear they have put a lot of work into those
guidelines, I am sure we will find lots of usefull stuff in those
pages.

Mozilla marketing has been excellent from the start, I was encouraged
enough to sign the v1.0 New York Times ad manifesto (with a couple
thousand others ;-) four years ago, when their goal of 10% marketshare
seemed so ambitious. They developed a great logo and have kept it
stable, which is key in building brand equity; when they did change
it, it was just a subtle tweak:
http://en.wikipedia.org/wiki/History_of_Mozilla_Firefox#Branding_and_visual_identity

Of course, as always, marketing is easy when the product is fabulous:
multiplatform, easy to install, configure, use, and upgrade, with
clear user benefits :-)

Sean

P.S. I had the opportunity to interview Tristan Nitot of Mozilla
Europe at last year's FOSDEM
(http://www.groklaw.net/article.php?story=20080224073434286) and I
found his enthusiasm infectious - Mozillans are passionate!


On Thu, Feb 26, 2009 at 5:19 PM, Tomeu Vizoso <tomeu at sugarlabs.org> wrote:
> Hi,
>
> this may be of interest: http://www.0xdeadbeef.com/weblog/?p=1104
>
> Regards,
>
> Tomeu
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>