Recruiting and Tasking Marketing Interns for the fall.
Mel Chua
mel at melchua.com
Sun Nov 23 14:59:39 EST 2008
Going off of these three, I'll add...
> Create one or more elevator pitches to help people describe the product.
> Create collateral to give out at conferences aimed at various market
> segments such as teachers, developers, funders
> Create a baseline "sales demo" people can give at conferences. Clearly
> people would customize for different situations but having a starting
> place would empower more people to feel comfortable promoting Sugar
> themselves.
Run "so you wanna be a Sugar salesperson?" training seminars for
non-business people (educators, hackers, writers, etc) who want to learn
how to present, pitch, demo, speak, and man booths - including letting
people practice (videotape?) and get comments on their presentation skills.
Create Sugar deployment business plans for several (very different)
deployment business models (how to fund, organize, and create a
sustainable project using Sugar) that people can use as examples/templates.
Have several "howto" options for Sugar fundraising (3-5 page booklets
that run you through holding a seminar-a-thon, a community-wide "lessons
auction" (folks auction off things they can teach others), a hackathon,
or some other fundraising events that can be run by nearly anyone at a
variety of scales. The idea would be that local fundraisers would go
into local Sugar Labs and local development (so that if someone says
"can we have $?" we can more often say "here's a few ways you could get
$!" instead of "here is $.")
-Mel
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