No subject

=C2=A0

Thoughts
1.=C2=A0 The first is the magic words in marketing are: NEW, IMPROVED and MO=
RE.

2.=C2=A0 The second is that the word =E2=80=9Cplatform=E2=80=9D is so static=
, which is a negative for this project.=C2=A0 How about using a word like=20=
=E2=80=9CENGINE=E2=80=9D that conveys power and movement?=C2=A0 Even =E2=80=
=9CENABLER=E2=80=9D is stronger than =E2=80=9Cplatform.=E2=80=9D

3.=C2=A0 The third, as Walter knows, is my dislike for the current company n=
ame =E2=80=93 SUGAR =E2=80=93 as in my opinion it has no marketing value, an=
d in fact can be a negative for being associated with OLPC.=C2=A0=20

=C2=A0

Also there=E2=80=99s one school of thought to state a benefit. =C2=A0In this=
 case, what is our most important benefit to users?



Suggestions
As a result I offer these suggestions for the team to consider, play with, m=
ix and match, and even trash, if it will bring more energy and excitement to=
 this naming process:
A.=C2=A0 The New Engine for Improved Education and Literacy
B.=C2=A0 The New Enabler for Faster Learning and Energetic Teaching
C.=C2=A0 The New Paradigm for Useful and Usable Learning=20

Also consider revisiting=C2=A0our=C2=A0marketing approach in terms of what c=
omes first and second, between Strategy
 and Tactics.

I look forward to the marketing meeting next week.

Please advise if any questions.

-dennis wong
(M) 203-858-5828
doxsoup at aol.com

=C2=A0
P.S.=C2=A0 Walter Bender and I have known each other for a long time when th=
e company I was with was a Media Lab sponsor.

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<div class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZ=
E: 10pt">Here are some thoughts for your review and, if any, comments.<br>
<br>
As a first time attendee to the weekly marketing meeting (Jan. 6, 2009) I de=
cided just to listen and learn.<br>
<br>
And as they said on Laugh-In =E2=80=A6 Verrry eenteresting.<br>
<br>