No subject

<div class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><U><SPAN style=3D"FONT-=
SIZE: 10pt">Thoughts</SPAN></U><SPAN style=3D"FONT-SIZE: 10pt"><br>
1.&nbsp; The first is the magic words in marketing are: NEW, IMPROVED and MO=
RE.<br>
<br>
2.&nbsp; The second is that the word =E2=80=9Cplatform=E2=80=9D is so static=
, which is a negative for this project.&nbsp; How about using a word like=20=
=E2=80=9CENGINE=E2=80=9D that conveys power and movement?&nbsp; Even =E2=80=
=9CENABLER=E2=80=9D is stronger than =E2=80=9Cplatform.=E2=80=9D<br>
<br>
3.&nbsp; The third, as Walter knows, is my dislike for the current company n=
ame =E2=80=93 SUGAR =E2=80=93 as in my opinion it has no marketing value, an=
d in fact can be a negative for being associated with OLPC.<SPAN style=3D"ms=
o-spacerun: yes">&nbsp; </SPAN><o:p></o:p></SPAN></div>


<div class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZ=
E: 10pt"><o:p>&nbsp;</o:p></SPAN></div>


<div class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZ=
E: 10pt">Also there=E2=80=99s one school of thought to state a benefit. <SPA=
N style  =3D"mso-spacerun: yes">&nbsp;</SPAN>In this case, what is our most=20=
important benefit to users?<BR style=3D"mso-special-character: line-break"><=
BR style=3D"mso-special-character: line-break"><U><o:p></o:p></U></SPAN></di=
v>


<div class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><U><SPAN style=3D"FONT-=
SIZE: 10pt">Suggestions</SPAN></U><SPAN style=3D"FONT-SIZE: 10pt"><br>
As a result I offer these suggestions for the team to consider, play with, m=
ix and match, and even trash, if it will bring more energy and excitement to=
 this naming process:<br>
A.&nbsp; The New Engine for Improved Education and Literacy<br>
B.&nbsp; The New Enabler for Faster Learning and Energetic Teaching<br>
C.&nbsp; The New Paradigm for Useful and Usable Learning <br>
<br>
Also consider revisiting&nbsp;our&nbsp;marketing approach in terms of what c=
omes first and second, between Strategy and Tactics.<br>
<br>
I look forward to the marketing meeting next week.<br>
<br>
Please advise if any questions.<br>
<br>
-dennis wong<br>
(M) 203-858-5828<br>
<A href=3D"mailto:doxsoup at aol.com">doxsoup at aol.com</A><o:p></o:p></SPAN></di=
v>


<div>&nbsp;<br>
P.S.&nbsp; Walter Bender and I have known each other for a long time when th=
e company I was with was a Media Lab sponsor.</div>
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