[Marketing] Advertising Age: How Firefox Gets Grass-roots Marketing Right

Sean DALY sdaly.be at gmail.com
Fri Jun 12 12:55:40 EDT 2009


http://adage.com/digitalnext/article?article_id=137197

An interesting analysis in one of the world's foremost
marketing/communications titles.

If Mozilla is a "tiny nonprofit" (by corporate standards I imagine),
we must be REALLY tiny.

That's fine -- nowhere to go but up!

Sean


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