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<body class='hmmessage'><div dir='ltr'>Sure I can do that, maybe me and you do work on it next week. <br><br><hr>From: dave@lab6.com<br>Date: Thu, 2 Jun 2016 10:53:14 -0600<br>To: sdaly.be@gmail.com<br>CC: samsongoddy@hotmail.com; marketing@lists.sugarlabs.org; sugar-devel@lists.sugarlabs.org; sam.parkinson3@gmail.com; samuel@greenfeld.org<br>Subject: Re: [Sugar-devel] Smart way to get $$ for posting videos on youtube<br><br><div dir=ltr><div class=ecxgmail_extra><br><div class=ecxgmail_quote>On 2 June 2016 at 04:58, Sean DALY <span dir=ltr><<a href="mailto:sdaly.be@gmail.com" target=_blank>sdaly.be@gmail.com</a>></span> wrote:<br><blockquote class=ecxgmail_quote style="border-left:1px solid rgb(204,204,204);padding-left:1ex;"><div><div>I myself don't see an upside with allowing random ads to be associated with Sugar Labs, for the tiny amount of income we might receive. If indeed our US nonprofit status through SFC would allow gains from advertising. Far better to do Calls to Action ("CTA" in their jargon) and Annotations, requesting donations.<br></div></div></blockquote><div><br></div><div>What data do you have to back up this assertion? :) <br><br>I suggest that Samson learn how to do social media monetization by trying both CTA/Annotations and ads and seeing which works better. </div><div> </div><blockquote class=ecxgmail_quote style="border-left:1px solid rgb(204,204,204);padding-left:1ex;"><div><div></div>I support Samuel's suggestion to regroup our social media accounts and publish a posting policy modelled on Cloudstack's.<br></div></blockquote><div><br></div><div>I agree - Samson, would you be willing to draft a policy, a regrouping plan, and a content plan? </div><div><br></div><div>(Perhaps in some ways similar to the plan I drafted for the Github migration? <a href="https://wiki.sugarlabs.org/go/Infrastructure_Team/Migrating_to_GitHub" target=_blank>https://wiki.sugarlabs.org/go/Infrastructure_Team/Migrating_to_GitHub</a>)</div><div> </div><blockquote class=ecxgmail_quote style="border-left:1px solid rgb(204,204,204);padding-left:1ex;"><div></div>Leaving aside our small content stream, a fundraising drive needs a compelling story about our vision and goals. I'm not sure what that story should be.</blockquote></div><br>Per the conversion funnel model (<a href="https://github.com/sugarlabs/www-sugarlabs/blob/master/STRUCTURE.md#conversion-funnel" target=_blank>https://github.com/sugarlabs/www-sugarlabs/blob/master/STRUCTURE.md#conversion-funnel</a>) then I think the videos should be about "Discovery, Awareness, Attract, Brand"; which is to say, that they should be short (under 1 minute), show off 'the best of sugar' and leave people thinking "I want to try out Sugar" </div><div class=ecxgmail_extra><br></div><div class=ecxgmail_extra>How many cool things can be phrased like, "Did you know with Sugar you can do X"?<br></div><div class=ecxgmail_extra><br></div><div class=ecxgmail_extra>Eg, I hope that by the end of the summer we can make a video that says "Did you know with Sugar you can make fonts?"</div></div>
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