<html> <head> <style></style></head> <body class='hmmessage'><div dir='ltr'><br>We are skipping the main question here, Google Ad grants is based on keyword which SL would definitely join. But what i am saying is that, we need to have a youtube channel. SL is the only non-profit organization that i know of, that does not have a youtube channel. Even OLPC do have youtube channel. Now creating the account is easy, the other question is that should we use the adventage of the monetizing?, for me yes. Because i figured out how i can control it. Because i am already using it. Google Ad Grants and this one i am proposing is a very project all together. I hope you understand.<br><br>Samson G<br><div><hr id="stopSpelling">From: sdaly.be@gmail.com<br>Date: Fri, 3 Jun 2016 18:16:23 +0200<br>To: samsongoddy@hotmail.com<br>CC: marketing@lists.sugarlabs.org; sugar-devel@lists.sugarlabs.org; sam.parkinson3@gmail.com; walter.bender@gmail.com; dave@lab6.com<br>Subject: Re: [Sugar-devel] [Marketing] Smart way to get $$ for posting videos on youtube<br><br><div dir="ltr"><div>Yes Samson, the SFC fulfills these criteria. I am sure we would qualify. But as Adam says, let's sort out what we want to do first before going to the SFC. First step is a donor link which lands on their page with SL as prefilled choice.<br><br>I suggest we try to go for Google Ad Grants, but this requires work (e.g. which keywords, and what our marketing goals are - fundraising for example).<br><br>I suggest we skip the low-revenue random-ad approach and work on our calls to action (these are really "our own ads" that pop up during video plays). Again we need to decide what our marketing objectives are - I think fundraising is an excellent first step. We can also do developer recruitment, new-software marketing, etc.<br><br></div><div>To start a fundraising drive, we need the community to be behind a common shared vision.<br></div><div><br></div>Sean<br><br></div><div class="ecxgmail_extra"><br><div class="ecxgmail_quote">On Fri, Jun 3, 2016 at 6:02 PM, samson goddy <span dir="ltr"><<a href="mailto:samsongoddy@hotmail.com" target="_blank">samsongoddy@hotmail.com</a>></span> wrote:<br><blockquote class="ecxgmail_quote" style="border-left:1px #ccc solid;padding-left:1ex;"> <div><div dir="ltr"><br>sean can you check this out, i don't think we are qualified for this, <a href="https://www.google.com/nonprofits/account/signup/us?hl=en" target="_blank">https://www.google.com/nonprofits/account/signup/us?hl=en</a><br><div><hr>From: <a href="mailto:sdaly.be@gmail.com" target="_blank">sdaly.be@gmail.com</a><br>Date: Fri, 3 Jun 2016 17:46:04 +0200<span><br>Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube<br></span><span>To: <a href="mailto:samsongoddy@hotmail.com" target="_blank">samsongoddy@hotmail.com</a><br>CC: <a href="mailto:dave@lab6.com" target="_blank">dave@lab6.com</a>; <a href="mailto:marketing@lists.sugarlabs.org" target="_blank">marketing@lists.sugarlabs.org</a>; <a href="mailto:sugar-devel@lists.sugarlabs.org" target="_blank">sugar-devel@lists.sugarlabs.org</a>; <a href="mailto:sam.parkinson3@gmail.com" target="_blank">sam.parkinson3@gmail.com</a>; <a href="mailto:walter.bender@gmail.com" target="_blank">walter.bender@gmail.com</a><br><br></span><div><div class="h5"><div dir="ltr"><div>Samson - what about Google's program for nonprofits?<br><br><a href="https://www.google.com/grants/" target="_blank">https://www.google.com/grants/</a><br><br></div>Sean<br><br><div><br></div></div><div><br><div>On Fri, Jun 3, 2016 at 5:34 PM, samson goddy <span dir="ltr"><<a href="mailto:samsongoddy@hotmail.com" target="_blank">samsongoddy@hotmail.com</a>></span> wrote:<br><blockquote style="border-left:1px #ccc solid;padding-left:1ex;"> <div><div dir="ltr"><br>okay i am going to create an open doc in google then explain further about the video ads. The youtube ads is not as you think, that's why me and dave will submit a doc to explain more about the youtube ads.<br><div><hr>From: <a href="mailto:sdaly.be@gmail.com" target="_blank">sdaly.be@gmail.com</a><br>Date: Fri, 3 Jun 2016 17:27:57 +0200<br>To: <a href="mailto:dave@lab6.com" target="_blank">dave@lab6.com</a><br>CC: <a href="mailto:marketing@lists.sugarlabs.org" target="_blank">marketing@lists.sugarlabs.org</a>; <a href="mailto:sugar-devel@lists.sugarlabs.org" target="_blank">sugar-devel@lists.sugarlabs.org</a>; <a href="mailto:sam.parkinson3@gmail.com" target="_blank">sam.parkinson3@gmail.com</a>; <a href="mailto:walter.bender@gmail.com" target="_blank">walter.bender@gmail.com</a><br>Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube<div><div><br><br><div dir="ltr"><div><br><div>On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland <span dir="ltr"><<a href="mailto:dave@lab6.com" target="_blank">dave@lab6.com</a>></span> wrote:<br><blockquote style="border-left:1px #ccc solid;padding-left:1ex;">I am eager to see real data on this</blockquote></div><br><br></div><div>YouTube advertiser RPM (revenue per thousand views), called eCPM by YouTube ("effective cost per thousand"), commonly varies from 50 US cents to $5 (before Google's Adsense 45% cut). I say commonly, because like many historical advertising networks Google makes efforts to make estimations complicated - ad serving is dynamic and many factors are involved. So let's say we get 10,000 video impressions over the month. That will generate a whopping $3 to $30 US for the month (I am being ironic). Whereas if we ever manage to get 10,000 video impressions on a YouTube channel in a month (a true marketing challenge), we could serve 10,000 requests to "find out more about Sugar Labs" and "Donate Today". Let's assume we can generate those massive views (without cats, dogs, or rabbits) and obtain a conversion rate of 0.5% - not unreasonable, since someone watching our vids is probably a qualified lead, interested in education tech or libre software in education. That would be 50 people who have visited the SL site instead of a random ad for clothing or pharmaceuticals. Now let's say the average donation is $5. That's $250 in the month, and we have brought visitors to our site and communicated our vision. Now let's say one of the 10,000 impressions is someone who works for a philanthropic foundation and is researching projects to donate to, and a $10,000 donation is made. In that lucky scenario, we would need to serve underwear, telecom, or new car ads for approximately 27 years at 10K visits per month.<br></div><div><br>Sean.<br><br></div></div> <br></div></div><span>_______________________________________________ Marketing mailing list <a href="mailto:Marketing@lists.sugarlabs.org" target="_blank">Marketing@lists.sugarlabs.org</a> <a href="http://lists.sugarlabs.org/listinfo/marketing" target="_blank">http://lists.sugarlabs.org/listinfo/marketing</a></span></div> </div></div> </blockquote></div><br></div></div></div></div> </div></div> </blockquote></div><br></div> <br>_______________________________________________ Sugar-devel mailing list Sugar-devel@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/sugar-devel</div> </div></body> </html>