Of course I agree with you that less barriers the better but I think we need to pick our battles. With current state of the downloads page I'd expect the conversion rate to near the 0%. It takes a *lot* of extra clicks to achieve the same.<br>
<br>I propose that we<div><br></div><div>* Rewrite the downloads page offering *simple* instruction only for Soas and Virtualbox.</div><div>* Keep the current page somewhere on the wiki, prominently linked, it's fine for techies.<br>
* Start measuring conversion rate. I suspect we don't have a way to count the number of users that managed to reach the Sugar home. But measuring completed downloads would be a start.</div><div>* Gradually get rid of as many barriers as possible and see how the rate is affected.<br>
<br>On Friday, 8 November 2013, Sean DALY wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="ltr">Of course it doesn't stop us from marketing, but it adds two extra hurdles for teachers to deal with (the GPL VirtualBox installer + the PUEL extension pack necessary for passthrough USB support). So techies won't care, but I guarantee a percentage of teachers will. It's a well-documented axiom of internet marketing that you lose up to 50% of prospects with every additional click - this is precisely why Amazon deployed 1-click purchases. With three clicks instead of one, I hope we don't lose 20%, 30%, 50% of interested teachers. After all, there's already a barrier: the huge size of the downloads.<div>
<br></div><div>It's obvious given our limited resources we need to evaluate our most resource-effective ways of publishing prepared VMs. This is what I had in mind about approaching Oracle. But we need to try to maximize our potential conversion rate without additional hoops. I'd be happy with anything over 10% (software/SaaS average rate is roughly 7% [1]), and we won't even be gating the download in a contact form.</div>
<div><br></div><div>My proposal two years ago to make VMs the preferred method for teachers to try Sugar met with opposition from Peter and others who preferred SoaS.</div><div><br></div><div>Sean</div><div><br></div><div>
[1] <a href="http://www.marketingsherpa.com/article/chart/average-website-conversion-rates-industry#" target="_blank">http://www.marketingsherpa.com/article/chart/average-website-conversion-rates-industry#</a></div></div>
<div class="gmail_extra">
<br><br><div class="gmail_quote">On Fri, Nov 8, 2013 at 5:49 PM, Daniel Narvaez <span dir="ltr"><<a href="javascript:_e({}, 'cvml', 'dwnarvaez@gmail.com');" target="_blank">dwnarvaez@gmail.com</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
Do we really need a single installer? I mean I see it would be ideal but it feels like it might be tricky licensing, implementation and maintenance wise.<div><br></div><div>From what I understand from Thomas, after installing VirtualBox, it's just downloading and clicking on an icon (I should really try it but I'm on a bad connection these days). It might not be perfect but it doesn't really sound bad, what is stopping us marketing Sugar this way really?<div>
<div><br>
<br>On Friday, 8 November 2013, Sean DALY wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="ltr">Not only doable, has been done for some time now [1,2] and is multi-platform (& what I use to demo Sugar on a Mac)<div>
<br></div><div>The Oracle PUEL license [3] very interestingly permits free redistribution for educational purposes, opening the possibility of a single installer, ideal for our needs.</div>
<div><br></div><div>In the past I have suggested approaching Oracle for a marketing partnership under a CSR (corporate social responsibility) banner.</div><div><br></div><div>Sean</div><div><br></div><div>1. <a href="http://wiki.sugarlabs.org/go/VirtualBox" target="_blank">http://wiki.sugarlabs.org/go/VirtualBox</a></div>
<div>2. <a href="https://wiki.sugarlabs.org/go/Sugar_Creation_Kit/VirtualBox" target="_blank">https://wiki.sugarlabs.org/go/Sugar_Creation_Kit/VirtualBox</a></div><div>2. <a href="https://www.virtualbox.org/wiki/VirtualBox_PUEL" target="_blank">https://www.virtualbox.org/wiki/VirtualBox_PUEL</a></div>
<div><br></div></div><div class="gmail_extra"><br><br><div class="gmail_quote">On Fri, Nov 8, 2013 at 1:25 PM, Gonzalo Odiard <span dir="ltr"><<a>gonzalo@laptop.org</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="ltr">At least the virtualbox looks doable and a good way to show Sugar.<div><br></div><div>Gonzalo</div></div>
<div class="gmail_extra"><br><br><div class="gmail_quote"><div><div>On Thu, Nov 7, 2013 at 9:44 PM, Daniel Narvaez <span dir="ltr"><<a>dwnarvaez@gmail.com</a>></span> wrote:<br>
</div></div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div><div>On Thursday, 7 November 2013, Sean DALY wrote:<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
<div dir="ltr"><div>The larger problem is the absence of a marketing strategy, we need to know where we are going to communicate effectively. In particular, we need to choose and implement how to offer Sugar tryout to teachers and journalists.</div>
</div></blockquote><div><br></div><div>I can think of a couple of approaches</div><div><br></div><div>* Get Sugar running well on the CuBox-i. Find budget to buy a few of those to distribute to chosen journalist and teachers. Try to partner with SolidRun to offer Sugar as an out-of-the-box installation option.<br>
</div><div><br></div><div>* Make it easy to run Sugar inside VirtualBox on Windows and OS X. Without having investigated too deeply it seems that a two step process would be both realistically implementable and easy enough for the user</div>
<div><br></div><div>1 Install virtualbox</div><div>2 Install a Sugar application (which would take care of setting up the appliance).</div><div><br></div><div>Thoughts? Other ideas? If we can agree on one or two concrete, realistic approaches, I think we can at least attempt to get them done for 3.102.</div>
<span><font color="#888888">
<br><br>-- <br>Daniel Narvaez<br><br>
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</blockquote></div><br></div>
</blockquote></div></div></div><span><font color="#888888"><br><br>-- <br>Daniel Narvaez<br><br>
</font></span></blockquote></div><br></div>
</blockquote></div><br><br>-- <br>Daniel Narvaez<br><br>