[Sugar-devel] [Marketing] Sugar on Facebook app(Sugarizer)(sugar activities))

[samson goddy]

I guess you are right. 
From: sdaly.be at gmail.com
Date: Thu, 7 Apr 2016 16:33:33 +0200
To: dave at lab6.com
CC: holt at unleashkids.org; sugar-devel at lists.sugarlabs.org; lionel at olpc-france.org; tony_anderson at usa.net; marketing at lists.sugarlabs.org; walter.bender at gmail.com; sanchit.bansal_ug18 at ashoka.edu.in; vishalvenkat71 at gmail.com
Subject: Re: [Sugar-devel] [Marketing] Sugar on Facebook	app(Sugarizer)(sugar activities))


On Thu, Apr 7, 2016 at 3:38 PM, Dave Crossland <dave at lab6.com> wrote:
One of the ideas of Sugar is to raise awareness about the software freedom movement, and as such, providing the full experience within the facebook police-state playpark is an own-goal. We should reach people where they are in the playpark and lead them out of it. 
I concur. The fb apps have an integrated browser and we could try pointing to a web address from our fb page. We would need to test how well Sugarizer works in their browser. I believe it's also possible to escape the fb browser and call the device's native browser, but i don't know the details.

Smart marketing involves identifying a target with an objective, then choosing a media channel to touch that target. It's tempting to go the other way around and say "facebook is a heavyweight channel, so let's concentrate there, and everybody likes games, so let's put up a game", but for a workable strategy we need to first identify the target and objective, verify the target's presence in media channels (facebook or others), choose the best channel(s), then tailor the message to the target to achieve the objective. Facebook has massive penetration and it's likely many people in our target groups will be there. So we could certainly have separate parallel facebook campaigns for recruitment (volunteers), donors (resources), and teachers (adopters, prescriptors). To reach teachers, we could decide to highlight the pedagogical qualities of some of our Activities (Turtle Blocks, eToys), or we could prefer to present the Sugar interface. In the first case a standalone facebook app could be a good solution. In the second case a link to a Sugarizer instance would probably make more sense. In both cases there should be a call to action to invite teachers to learn more about the platform and its Activities.

Sean.



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