Sean can say more about this, but for what its worth we are thinking that for the next 6 months or so we want to market to the top 5% Geekiest people in the elementary school Parent Teacher Organization (PTO). That is teachers, and the parents who volunteer at schools, but for the next 6 months, while we are in testing and piloting mode, we want to be reaching out to the geekiest of them. As we mature we'll broaden our focus. Of course we also want to reach out to developers and especially Linux people who love kids. Hope that helps. <div class="gmail_quote">On Sun, May 31, 2009 at 9:48 PM, Christian Vanizette <<a href="mailto:tahitian.coconut@gmail.com">tahitian.coconut@gmail.com</a>> wrote: <blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">in my understanding sugar labs target 4 publics : -teachers -parents -learners -contributors below i try to make sample of ads and a list of keyword, keywords recommendation for each of these publics. let's fine tune it together =) Teachers : teachers : sample of ads : title <ol><li>Pupils in-class sharing & collaboration </li><li>How to use computers in your classroom ?</li><li>Transform your classroom </li><li>Sugar : a learning platform for children</li></ol>teachers : sample of ads below title : two lines get sugar, a free, open source & recognized learning software for children between 6 and 10 years old. <a href="http://www.sugarlabs.com/teachers" target="_blank">www.sugarlabs.com/teachers</a> related keywords & keywords combination : in-class collaboration, Sharing in classroom, multimedia in classrooms, elementary school, child computing... Parents : Parents :sample of ads : title 1. How to make a good use of computers for your children ? 2.Free & recognized learning software for children 2.Let your child use safely a computer 3.Your child should click here 4.education thanks to computing Parents : sample of ads : two lines below title: get sugar, a free, open source & recognized learning software for children between 6 and 10 years old. <a href="http://www.sugarlabs.com/teachers" target="_blank">www.sugarlabs.com/teachers</a> Parents : Keywords / Keywords combination : educationnal software for children, children learning, children activities,computing for children,educate, pc for children... learners (don't think google is appropriate to touch learners : perhaps we could use other search engine more specialized such as <a href="http://www.babygo.fr/" target="_blank">babygo </a> for example) Contributors (wich are developpers & volunteers ) Contributors - sample of ads - title : 1.Change the world thanks to education 2. Get involve in an educational project ! 3. Open source for education 4. education is the key. 5. How to give access to education to every child ? 6. Developpers for education sample of ads : two lines below title : Sugar is a learning platform for children developped by the MIT media lab. Test sugar,let a child test it & get involve in the project ! <a href="http://www.sugarlabs.com/contributors" target="_blank">www.sugarlabs.com/contributors</a> Keywords / Keywords combination : education, change the world through education, education in developping countries, open source project, change the education... <div class="gmail_quote">2009/5/29 David Farning <<a href="mailto:dfarning@sugarlabs.org" target="_blank">dfarning@sugarlabs.org</a>><div> <div></div><div class="h5"> <blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">Christian Sean, Can you go to <a href="http://www.google.com/grants/new/index.html" target="_blank">http://www.google.com/grants/new/index.html</a> and click on 'Apply today by completing our online application form'. Can you help by filling out the two sections: Please provide a sample of an ad you might run through Google Grants. Please provide a list of keyword / keyword combinations that you feel are relevant to your organization. and return them by email to the list? The rest of the form is organizational stuff. Those look like the important questions. <div> david On Fri, May 29, 2009 at 5:32 AM, Christian Vanizette <<a href="mailto:tahitian.coconut@gmail.com" target="_blank">tahitian.coconut@gmail.com</a>> wrote: </div><div><div></div><div>> Yes no problem ! > i will take a look and make an adword recommendation. > Seth i'll write you an email this afternoon if yoiu have time. > > Brgds, > > Christian. > > 2009/5/29 Sean DALY <<a href="http://sdaly.be" target="_blank">sdaly.be</a>@<a href="http://gmail.com" target="_blank">gmail.com</a>> >> >> Hi Tomeu, thanks for that >> >> I think Seth signed up OLPC for that last September, is that right Seth? >> >> We should certainly do so as well. >> >> Christian V, would you be interested in taking a look at this and >> making an adwords recommendation? We are already well-referenced in >> Google, particularly for Sugar on a Stick, but beyond that particular >> project we might want to bid on more general keywords. >> >> Seth, would you be willing to brief Christian, in particular so we >> don't bid on the same keywords? >> >> thanks >> >> Sean >> >> >> >> On Fri, May 29, 2009 at 10:52 AM, Tomeu Vizoso <<a href="mailto:tomeu@sugarlabs.org" target="_blank">tomeu@sugarlabs.org</a>> >> wrote: >> > Hi, >> > >> > are we aware of this possibility? >> > >> > <a href="http://www.google.com/nonprofits/grantstutorial.html" target="_blank">http://www.google.com/nonprofits/grantstutorial.html</a> >> > >> > Regards, >> > >> > Tomeu >> > _______________________________________________ >> > Marketing mailing list >> > <a href="mailto:Marketing@lists.sugarlabs.org" target="_blank">Marketing@lists.sugarlabs.org</a> >> > <a href="http://lists.sugarlabs.org/listinfo/marketing" target="_blank">http://lists.sugarlabs.org/listinfo/marketing</a> >> > > > > _______________________________________________ > Marketing mailing list > <a href="mailto:Marketing@lists.sugarlabs.org" target="_blank">Marketing@lists.sugarlabs.org</a> > <a href="http://lists.sugarlabs.org/listinfo/marketing" target="_blank">http://lists.sugarlabs.org/listinfo/marketing</a> > > </div></div></blockquote></div></div></div> _______________________________________________ Marketing mailing list <a href="mailto:Marketing@lists.sugarlabs.org">Marketing@lists.sugarlabs.org</a> <a href="http://lists.sugarlabs.org/listinfo/marketing" target="_blank">http://lists.sugarlabs.org/listinfo/marketing</a> </blockquote></div> -- Caroline Meeks Solution Grove Caroline@SolutionGrove.com 617-500-3488 - Office 505-213-3268 - Fax