Hello everyone ! Thanks for the introduction Sean. I'll digest the mails during this week end =) I've talk to some friends of mine (mainly marketing student) and they became really enthousiast about the Sugar Labs project. I think there's a lot of potential with students becoming Sugar Labs evangelists ! (for example one would like to make a bike trip (with videos on Youtube) to get some Usb keys, install sugar on it and make a partnership with schools (in developping and/or developped country) who already have computers but not enough for each child. ) all the best, christian. <div class="gmail_quote">2009/5/21 Sean DALY <<a href="http://sdaly.be">sdaly.be</a>@<a href="http://gmail.com">gmail.com</a>> <blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;"> Yes Tomeu, my thoughts exactly, a page like this can be helpful for anyone wondering what marketers "do" (aside from "spinning" ;-) and yes the cc is the intended Christian I wasn't sure if he was on the marketing list (need to check) even though he makes major contributions to our marketing efforts :-) thanks Sean <div><div></div><div class="h5"> On Thu, May 21, 2009 at 9:30 AM, Tomeu Vizoso <<a href="mailto:tomeu@sugarlabs.org">tomeu@sugarlabs.org</a>> wrote: > Welcome Christian, hope you have lots of fun in SugarLabs. > > Sean, this is excellent info, maybe we should drop it somewhere in the > wiki? Also, did you added the intended Christian to CC? > > Regards, > > Tomeu > > On Wed, May 20, 2009 at 18:51, Sean DALY <<a href="http://sdaly.be" target="_blank">sdaly.be</a>@<a href="http://gmail.com" target="_blank">gmail.com</a>> wrote: >> Marketers, I'd like you to welcome Christian Vanizette to the marketing list! >> >> Christian is a marketing student from Euromed Management, one of >> France's top business schools located in Marseille. >> >> He's currently doing an internship with a tech company but I'll let >> him tell you about that and more about himself if he wishes. >> >> Christian came to SugarCamp Paris on Saturday and expressed his wish >> to help, we had the opportunity to talk marketing for a while. >> >> I promised him he doesn't have to read months of threads to get up to >> date :D but here are some useful Marketing Team links: >> >> >> * the Sugar Labs homepage >> <a href="http://www.sugarlabs.org/" target="_blank">http://www.sugarlabs.org/</a> >> >> * Press page >> <a href="http://www.sugarlabs.org/press" target="_blank">http://www.sugarlabs.org/press</a> >> >> * Logo materials on the wiki (note: all 12 variants plus black or >> white backgrounds are valid logos, horizontal preferred to stacked) >> <a href="http://wiki.sugarlabs.org/go/Marketing_Team/Logo" target="_blank">http://wiki.sugarlabs.org/go/Marketing_Team/Logo</a> >> >> * Marketing Team page on the wiki >> <a href="http://wiki.sugarlabs.org/go/Marketing_Team" target="_blank">http://wiki.sugarlabs.org/go/Marketing_Team</a> >> >> * Marketing Team Meetings page on the wiki (the agenda is out of date, >> but the IRC meeting transcripts are not and will give you a flavor for >> what the weekly meetings are like) >> <a href="http://wiki.sugarlabs.org/go/Marketing_Team/Meetings" target="_blank">http://wiki.sugarlabs.org/go/Marketing_Team/Meetings</a> >> >> * Marketing list archives (useful to link to a list post more than a >> few days old, but scrubs attachments I believe) >> <a href="http://lists.sugarlabs.org/archive/marketing/" target="_blank">http://lists.sugarlabs.org/archive/marketing/</a> >> >> * IRC channel for Sugar meetings, usually one hour on Tuesdays at 5pm Paris time >> server: <a href="http://irc.freenode.net" target="_blank">irc.freenode.net</a> >> channel: #sugar-meeting >> (note: sugar general discussion & support is on #sugar) >> >> * Sugar Labs DailyMotion channel (3 days old!) >> <a href="http://www.dailymotion.com/user/sugarlabs" target="_blank">http://www.dailymotion.com/user/sugarlabs</a> >> >> >> >> Right now we are working on these priorities, listed in no particular order: >> >> * Building up to Sugar on a Stick v1 launch in the fall. >> We have wisely not set a date yet, since "SoaS" (as we call it) is >> impacted by elements beyond our control in particular the underlying >> Fedora version whose schedule could slip (cf. Fedora 11). SoaS impacts >> everyone of course. My strategy is to issue a press release (or more >> generally try to generate press/blogger coverage) every 4 to 6 weeks >> up to launch. I haven't planned beyond that... yet :-) >> >> >> * Branding, brand identity, brand values, positioning, star marketing. >> >> Establishing the logo. Christian Marc Schmidt is our main design guru, >> he's in New York and designed the logo and the intro part of our >> website. Although I have imagined possible changes to the logo and >> website (whose intro went live very recently - it was the wiki >> before), now is not the time given our resources - so I'm >> concentrating on: >> - "Sugar Labs", not "Sugar", in our communications so as to avoid >> conflation with the white stuff from beets and the brown stuff from >> canes >> - logo on the splash page of SoaS and ideally on a splash page of the >> OLPC XO-1 and XO-1.5 due in the fall >> - logo on USB sticks for SoaS (will have some of the first run of 100 >> sticks tomorrow so I can get "beauty shots" done) >> - merchandise or "swag" = t-shirts, buttons, hats, mugs, etc >> (cafepress or ? we need to do this) >> - a roll-up banner I want to have designed & ready in time for >> LinuxTag Berlin end of June, ideally with Mike Lee photo from last >> press release >> - other booth stuff such as logo'd balloons >> - logo on a Shuttle PC I am setting up as a School Server for roadshow >> demonstrations >> - etc. >> >> Brand Values: <a href="http://lists.sugarlabs.org/archive/marketing/2009-February/000323.html" target="_blank">http://lists.sugarlabs.org/archive/marketing/2009-February/000323.html</a> >> (and the responses) is all I have for now. >> >> Brand Positioning: I had fruitful discussions with Caroline Meeks >> (SoaS project manager) concerning this at SugarCamp Paris. We will be >> working on this but the main concept is to present Sugar as >> "best-of-breed", ideal for young children (5 to 10 years old), and for >> kids from all backgrounds (developing nations, richer nations). The >> price (free) will be used as a secondary argument. No slogan yet! >> >> Star Marketing: we have been focusing on Activities (capital "A" :-) >> in our press materials; hopefully more interesting for teachers and >> helpful for differentiation along with built-in collaboration etc. >> >> >> * PDF handout. >> We don't have this yet (I promised it to Caroline weeks ago), I need >> help with that. The idea is to do a 2-page PDF which sums up Sugar. if >> it's efffective, it will need to be translated :-) >> >> >> * Competitive Landscape: this includes software or websites for kids, >> for example: <a href="http://lists.sugarlabs.org/archive/marketing/2009-April/000717.html" target="_blank">http://lists.sugarlabs.org/archive/marketing/2009-April/000717.html</a> >> >> >> * Hardware platforms targeted at schools: the OLPC XO series, the >> Intel Classmate class (3 generations already and multiple local >> manufacturers licensed for ex: >> <a href="http://lists.sugarlabs.org/archive/marketing/2009-April/000787.html" target="_blank">http://lists.sugarlabs.org/archive/marketing/2009-April/000787.html</a>), >> the new Dell education netbook >> (<a href="http://www.dell.com/content/products/productdetails.aspx/laptop-latitude-2100?c=us&l=en&s=k12" target="_blank">http://www.dell.com/content/products/productdetails.aspx/laptop-latitude-2100?c=us&l=en&s=k12</a>), >> etc. Netbooks in general too. Curiously, Apple is absent from this >> sector (Steve Jobs is anti-netbook, citing profitability), but of >> course that could change. >> >> >> * News monitoring. >> I use Google News / Blogs / Images, Technorati, Newssift and other >> sources and post noteworthy article links to the list. With few >> exceptions, any journalist who writes on Sugar or OLPC is added to the >> targeted mailing list I maintain. >> >> >> * Improving our website navigation. >> Bewildering to a first-time visitor, so I am working with Christian on >> establishing a common two-tier navbar on all site sections: >> <a href="http://lists.sugarlabs.org/archive/marketing/2009-April/000742.html" target="_blank">http://lists.sugarlabs.org/archive/marketing/2009-April/000742.html</a> >> >> >> * Online referencing. >> This problem is largely solved but work remains; Google decribes Sugar >> Labs as "Spin-off of the "Sugar" user interface platform to another >> project." which is accurate, but should be updated. >> >> >> * Blogging. >> Walter does excellent reports (the "Sugar Digest") and there is a blog >> post aggregator live at <a href="http://planet.sugarlabs.org" target="_blank">planet.sugarlabs.org</a>, but we could probably do >> more marketing communication in a blog format. To be developed... >> >> >> * Translation of press releases, marketing materials, ultimately the website. >> Ad hoc and therefore uneven for now, we need a process and of course >> volunteers. There are translators for Sugar, but I don't know how we >> can call upon them for marketing materials. I am responsible for a >> bottleneck, I am holding several press release translations which I >> have not made time to update & convert to PDFs for the press page... >> >> >> * Response to journalists. >> We have a contact system in place which is working well, but may have >> difficulty scaling. When a journalists contacts us, it's best to >> respond as soon as possible and to try to learn what the deadline is. >> >> >> * Sugar use feedback. >> Very poor right now, needs to be teacher-friendly. The Marketing Team >> can play a role helping teachers feedback information to the >> developers. The Design Team is working on possible interface changes >> for the next version of Sugar (v0.86). We're in a bit of a strange >> place: our credibility derives from the one million XO-1s distributed >> with Sugar, but we lack consolidated reliable information as to what >> teachers and students are doing. Of course, part of that problem is >> related to poor connectivity in developing countries. For now, we are >> exploring ways to contact technically adept teachers who will provide >> very useful feedback with minimum support effort. >> >> >> * Partnerships/Fundraising. >> We have negotiations with several partners and potential donors >> underway at this time. >> >> >> * Coordinated and possibly joint marketing with OLPC. >> There are gross misperceptions in the blogosphere concerning OLPC's >> situation and that impacts Sugar Labs. My principle is that OLPC's >> success, even with an older version of Sugar, is good for Sugar and >> Sugar's success, even on hardware other than OLPC, is good for OLPC. >> In that connection I hope to coordinate marketing efforts around the >> XO-1.5 refresh due in the fall. >> >> >> * Community outreach. >> We need to develop more contacts with our partner distributions; I >> hope to kick off a new effort in this direction at LinuxTag Berlin. >> >> >> * Recruitment of volunteers - "Sugar Stories". >> Every team at Sugar Labs could use more hands and the Marketing Team >> can help everyone by publishing "Sugar Stories". I want to rapidly >> develop this on our new Dailymotion channel (and add a Flickr account >> too). Related: we want to develop local Sugar Labs in each country, >> this will help us scale; those structures will need marketing support. >> >> >> * Sugar version numbering simplification. >> We have an extremely complicated numbering system for Sugar versions >> and, moreover, OLPC assigns their own numbering to Sugar+Fedora >> versions and to make matters worse, these unrelated numbers resemble >> each other (Sugar 0.82 <> OLPC-OS 8.2.1). As Sugar on the OLPC does >> not currently have a logo'd splash page with verison number, ordinary >> (7-year-old ;-) users have no idea what version they are running; I am >> attempting to get logo'd splash pages with version numbers into Sugar. >> We are attempting to sidestep this problem by numbering Sugar on a >> Stick as "beta-1" (out now), "beta-2" (end of June) and "version 1" >> (the fall). >> >> >> I'm sure I have forgotten stuff but if you have any questions, feel >> free to mail me :-) >> >> thanks >> >> Sean >> Sugar Labs Marketing Coordinator >> _______________________________________________ >> Marketing mailing list >> <a href="mailto:Marketing@lists.sugarlabs.org">Marketing@lists.sugarlabs.org</a> >> <a href="http://lists.sugarlabs.org/listinfo/marketing" target="_blank">http://lists.sugarlabs.org/listinfo/marketing</a> >> > _______________________________________________ Marketing mailing list <a href="mailto:Marketing@lists.sugarlabs.org">Marketing@lists.sugarlabs.org</a> <a href="http://lists.sugarlabs.org/listinfo/marketing" target="_blank">http://lists.sugarlabs.org/listinfo/marketing</a> </div></div></blockquote></div>