<html> <head> <style> .hmmessage P { margin:0px; padding:0px } body.hmmessage { font-size: 10pt; font-family:Verdana } </style> </head> <body class='hmmessage'> Hello All, Just wanted to let everyone know we have been offered the opportunity to have our Marketing needs enhanced by a Spring 2009 MarketLabs project. These are 8 week projects conducted by MIT-Sloan MBA students. (See Below) <a href="http://web.mit.edu/marketingclub/marketlab/clients/">http://web.mit.edu/marketingclub/marketlab/clients/</a> The opportunity arose on this past Friday and the Deadline for information was yesterday. I have forwarded a basic description of Sugar Labs Marketing needs and will hopefully be receiving feedback this upcoming week. If we are chosen, please have your ideas and thoughts ready to pass along. In being chosen by the Students we will in turn have new community members "Newbie's" - This should be great help in the "Getting Involved" effort and the materials needed to bring new community members up to speed in their areas of interest. Will Keep You Informed! JT <hr id="stopSpelling">From: jtis4stx@hotmail.com Subject: RE: MarketLab Projects Date: Sat, 14 Feb 2009 17:45:15 -0500 <style> .ExternalClass .EC_hmmessage P {padding:0px;} .ExternalClass body.EC_hmmessage {font-size:10pt;font-family:Verdana;} </style> <style> .ExternalClass .EC_hmmessage P {padding:0px;} .ExternalClass body.EC_hmmessage {font-size:10pt;font-family:Verdana;} </style> Hi Tripti, I have included an attachment of Mind Maps that gives a sense of the many challenges we face. With the separation of Sugar Labs and One Laptop per Child into two non-profit organizations, it is important to build an identity for Sugar Labs and the Sugar Educational Platform. At the same time since all the XO laptops in the field are running Sugar software it is important to have a separate but complimentary approach to that relationship, while reaching out to other platforms(Netbooks, Desktops, Sugar on a Stick-USB Drive). Sugar wants to be available to all platforms but also understands it's relationship with One Laptop per Child. Sugar Labs<a>:</a><a href="http://sugarlabs.org/go/Main_Page">http://sugarlabs.org/go/Main_Page</a> Sugar Labs Marketing:<a href="http://sugarlabs.org/go/MarketingTeam">http://sugarlabs.org/go/MarketingTeam</a> Sugar on a Stick:<a href="http://sugarlabs.org/go/Sugar_on_a_Stick">http://sugarlabs.org/go/Sugar_on_a_Stick</a> With multiple audiences to reach out to: Teachers, Students, Developer Community, Principals, Parents, Teacher's Unions, School Superintendents, Legislators, Philanthropists, and the Business Community; a need for a comprehensive Marketing Approach is needed. The focus of the short term is how can we get many of our needs embedded into University projects in all schools-Education, Engineering and Computer Science, English or Language of Country, Math, and Business Departments. The end goal is Sugar in the hands of children and teachers allowing them to "Learn How to Learn". Please let me know if you need additional information. The short notice prevented additional information coming in from the community. Thank You for the Interest! Look Forward to Collaborating! John Tierney #248-613-7392 <hr id="EC_stopSpelling">CC: jtis4stx@hotmail.com Date: Fri, 13 Feb 2009 12:47:46 -0500 Subject: RE: MarketLab Projects <style> .ExternalClass p.EC_MsoNormal, .ExternalClass li.EC_MsoNormal, .ExternalClass div.EC_MsoNormal {margin-bottom:.0001pt;font-size:11.0pt;font-family:'Calibri','sans-serif';} .ExternalClass a:link, .ExternalClass span.EC_MsoHyperlink {color:blue;text-decoration:underline;} .ExternalClass a:visited, .ExternalClass span.EC_MsoHyperlinkFollowed {color:purple;text-decoration:underline;} .ExternalClass span.EC_EmailStyle17 {font-family:'Calibri','sans-serif';color:windowtext;} .ExternalClass span.EC_EmailStyle18 {font-family:'Calibri','sans-serif';color:#1F497D;} .ExternalClass .EC_MsoChpDefault {font-size:10.0pt;} @page Section1 {size:8.5in 11.0in;} .ExternalClass div.EC_Section1 {page:Section1;} </style> <div class="EC_EC_Section1"> Dear Mr. Tierney We can still add projects to MarketLab but it needs to be done soon (preferably by tomorrow).  If you could send me a brief description of the project, I’ll be happy to add it to the list.  I am also happy to talk to you about it. Thanks Tripti Class of 2010 <div> MIT Sloan School of Management tthapa@mit.edu 508-878-0112 </div>   <div> <div style="border-style: solid none none; border-color: rgb(181, 196, 223) -moz-use-text-color -moz-use-text-color; border-width: 1pt medium medium; padding: 3pt 0in 0in;"> From: Sharmila Chatterjee [mailto:schatterjee@MIT.EDU] Sent: Friday, February 13, 2009 12:37 PM To: jennifer.clark@sloan.mit.edu; 'Tripti Thapa' Cc: jtis4stx@hotmail.com Subject: MarketLab Projects </div> </div>   Dear Jennifer and Tripti:   The e-mail with MarketLab project descriptions has probably gone out on Feb 9th.  However, I received a note about an interesting request today and thought would it share with you in case project descriptions have not gone out as yet.  Alternatively, you may have more students than projects at a later time.   Please see details below:   “Mr. John Tierney (copied on this e-mail) is working on Educational Outreach for Sugar Labs: <a href="http://www.sugarlabs.org">www.sugarlabs.org</a>- The project will be a Service Learning opportunity for a MarketLab team interested in working in the non-profit domain.  Sugar Labs as well as One Laptop per Child are in need of a cohesive marketing strategy that has an Educational Outreach Initiative as part of its core.  The strategy will involve how best to diffuse the initiatives among the various layers of the decision making unit in the educational community as well as actual adopters such as teachers.”   Please let me know if it is still feasible to include the project in Spring 2009.   Best Regards   Sharmila ------- Dr. Sharmila C. Chatterjee MIT Sloan School of Management 1 Amherst Street, E40-166A Cambridge, MA 02142   Tel: (617)-253-8214 Fax: (617)-258-7597   <div style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0in 0in 1pt;">   </div> </div></body> </html>