Lets all brainstorm answers.<br><br><div class="gmail_quote"><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;"><br>
Things pitches should have / questions they should answer:<br>
<br>
* A hook. (Which I think is what we are trying to develop here.)</blockquote><div><br>A learning platform for elementary aged kids. <br></div><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
<br>
* Who introduced you? (If applicable.)<br>
* Who's the user?</blockquote><div>Kids 3-12 <br></div><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;"><br>
* What's the product?</blockquote><div><br> </div><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;"><br>
* What does it help the user do?</blockquote><div><br>Learn by creating and collaborating. <br></div><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
<br>
* Who's the team? Name-droppin' is ok.</blockquote><div><br>The operating system that is used on the OLPC and is already used by 500,000 kids world wide! <br></div><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
<br>
* How are you going to make money? (In our case, be financially<br>
sustainable?)</blockquote><div><br>We will bring Sugar everywhere, desktops, netbooks, even a USB Stick that you can use on any computer.<br> <br></div><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
<br>
* Who's the competition? Can you make a comparison metaphor with<br>
anything well-known? ("We're the Cadillac of macaroni." "Like Facebook<br>
for harmonica players.")</blockquote><div><br>We let kids who don't have access to an XO laptop still use Sugar.<br><br>We are like Windows or Linux but made especially for kids and learning. <br></div><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
<br>
* What's your differentiator/competitive advantage over said<br>
competition? (If you don't have competition, something's wrong. Why<br>
haven't others solved the problem before?)</blockquote><div><br>Collaboration is a first order activity. Kids are able to collaborate with their classmates, even when they go home.<br>The Journal lets students reflect on their work and helps teachers and students manage student work portfolios<br>
Sugar is free software<br>Sugar will work across many different computers, including existing and donated computers, so it reduces the cost of giving kids access to computing.<br>Sugar was designed for OLPC so its useful even if kids go home and have no internet access (Answer the why not just a website argument)<br>
<br> </div><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;"><br>
* What's the immediate action you're taking, and the long-term<br>
impact/goal you're going to have?</blockquote><div><br>Make Sugar available to kids everywhere, in all languages and on all sorts of machines <br></div><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
<br>
* Where/how can they find out more? (This can be a URL.)<br>
* A request - what do you want? Ask for something.</blockquote><div><br>Try it out.<br>Help us Test<br>Create an activity<br>Teacher: Help us create lesson plans for how to use it in classrooms in your area.<br>Corporation: Support an implementation or project or a conference, or donate an employees engineering time.<br>
<br> </div><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;"><br>
<br>
Rhetorical techniques for catchiness: See<br>
<a href="http://en.wikipedia.org/wiki/Figure_of_speech" target="_blank">http://en.wikipedia.org/wiki/Figure_of_speech</a>, especially<br>
<br>
* <a href="http://en.wikipedia.org/wiki/Metonymy" target="_blank">http://en.wikipedia.org/wiki/Metonymy</a><br>
* <a href="http://en.wikipedia.org/wiki/Anadiplosis" target="_blank">http://en.wikipedia.org/wiki/Anadiplosis</a> and<br>
<a href="http://en.wikipedia.org/wiki/Epanalepsis" target="_blank">http://en.wikipedia.org/wiki/Epanalepsis</a><br>
* <a href="http://en.wikipedia.org/wiki/Chiasmus" target="_blank">http://en.wikipedia.org/wiki/Chiasmus</a><br>
* <a href="http://en.wikipedia.org/wiki/Symploce" target="_blank">http://en.wikipedia.org/wiki/Symploce</a> as a combination of<br>
<a href="http://en.wikipedia.org/wiki/Anaphora" target="_blank">http://en.wikipedia.org/wiki/Anaphora</a> and<br>
<a href="http://en.wikipedia.org/wiki/Epistrophe" target="_blank">http://en.wikipedia.org/wiki/Epistrophe</a><br>
* <a href="http://en.wikipedia.org/wiki/Polyptoton" target="_blank">http://en.wikipedia.org/wiki/Polyptoton</a><br>
<br>
Bibliography:<br>
<br>
<a href="http://venturehacks.com/articles/elevator-pitch" target="_blank">http://venturehacks.com/articles/elevator-pitch</a><br>
<a href="http://www.businessknowhow.com/money/elevator.htm" target="_blank">http://www.businessknowhow.com/money/elevator.htm</a><br>
<a href="http://www.dumblittleman.com/2007/08/how-to-craft-killer-elevator-pitch-that.html" target="_blank">http://www.dumblittleman.com/2007/08/how-to-craft-killer-elevator-pitch-that.html</a><br>
<a href="http://www.businessweek.com/smallbiz/content/may2005/sb2005054_8868_sb037.htm" target="_blank">http://www.businessweek.com/smallbiz/content/may2005/sb2005054_8868_sb037.htm</a><br>
(Note: 2005 article, but the author invites readers to "share your<br>
successful pitches with me via e-mail. I'll gladly tell you what I think<br>
of the pitch you've crafted." Should we take advantage of this offer?<br>
Can't hurt.)<br>
<a href="http://whohastimeforthis.blogspot.com/2006/01/practicing-art-of-pitchcraft.html" target="_blank">http://whohastimeforthis.blogspot.com/2006/01/practicing-art-of-pitchcraft.html</a><br>
<a href="http://www.elevatorpitchessentials.com/essays/ElevatorPitch.html" target="_blank">http://www.elevatorpitchessentials.com/essays/ElevatorPitch.html</a><br>
<a href="http://www.startupnation.com/pages/contact/elevator_pitch.asp" target="_blank">http://www.startupnation.com/pages/contact/elevator_pitch.asp</a><br>
<a href="http://www.fastcompany.com/articles/archive/act_joos1.html" target="_blank">http://www.fastcompany.com/articles/archive/act_joos1.html</a><br>
<a href="http://www.mit100k.org/epc/epc-resources/" target="_blank">http://www.mit100k.org/epc/epc-resources/</a><br>
<a href="http://www.idonato.com/2008/11/18/the-art-of-the-elevator-pitch-so-what-do-you-do/" target="_blank">http://www.idonato.com/2008/11/18/the-art-of-the-elevator-pitch-so-what-do-you-do/</a><br>
_______________________________________________<br>
Marketing mailing list<br>
<a href="mailto:Marketing@lists.sugarlabs.org">Marketing@lists.sugarlabs.org</a><br>
<a href="http://lists.sugarlabs.org/listinfo/marketing" target="_blank">http://lists.sugarlabs.org/listinfo/marketing</a><br>
</blockquote></div><br><br clear="all"><br>-- <br>Caroline Meeks<br>Solution Grove<br>Caroline@SolutionGrove.com<br><br>617-500-3488 - Office<br>505-213-3268 - Fax<br>