[Marketing] Example marketing plans

[Sean DALY]

Hi Dave,

these are indeed useful for non-marketers to get a feel for how a
competitive landscape study is presented, or how a marketing plan is built.

There are differences with SL, in particular there are no funds for market
studies (or actual marketing for that matter).

I believe I did a SWOT analysis a few years ago, but it will be quite
outdated now.

With a project roadmap the community supports, a marketing plan can be
prepared. Historically, with the almost complete lack of funds (my contribs
excepted), I concentrated on PR as a vector, generating positive news
coverage with relatively modest expense ($300 per release on average).
Today, a better approach would be social media.

Our value proposition pitching Sugar should include a "Try Sugar" browser
instance and a pancake button installer. The devil is in the details of
what that button should point to. Historically, we point to a wiki page
which probably does the best job possible to guide an experienced computer
user to an installation/configuration method. Simplifying this for teachers
would be great.

Sean


On Sat, Apr 30, 2016 at 1:10 AM, Dave Crossland <dave at lab6.com> wrote:

>
> Hi
>
> In my font work I was contacted by a recent BA International Business
> graduate, and their homepage has a few samples of marketing plans they'd
> produced. I thought I'd share on the marketing list as it might be
> interested for people here to check out :)
>
>
> http://marycatherin.es/wp-content/uploads/2016/04/20-Minutes-Marketing-Plan.pdf
>
>
> http://marycatherin.es/wp-content/uploads/2016/04/FINAL-LINGERIE-REPORT-FULL.pdf
>
>
>
> --
> Cheers
> Dave
>
> _______________________________________________
> Marketing mailing list
> Marketing at lists.sugarlabs.org
> http://lists.sugarlabs.org/listinfo/marketing
>
>
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