[Marketing] [SLOBS] [IAEP] Fwd: Google for Nonprofits Affiliation Request Sent

[Samson Goddy]

I am sorry to hear that too. But we can work together.

On Thu, Jun 23, 2016 at 6:15 AM, Sean DALY <sdaly.be at gmail.com> wrote:

> Dave - I did already, see the threads
> Sean
>
>
> On Thu, Jun 23, 2016 at 2:50 PM, Dave Crossland <dave at lab6.com> wrote:
>
>> Hi Sean
>>
>> Sincerel I'm sorry to hear that.
>>
>> Please do share with us the old marketing strategy, I am keen to see it :)
>>
>> Cheers
>> Dave
>> On Jun 23, 2016 7:21 AM, "Sean DALY" <sdaly.be at gmail.com> wrote:
>>
>>> OK Dave, you're the new Marketing Coordinator!
>>>
>>> Perhaps it's best that I bow out and become just an interested observer.
>>> I just don't have the time to explain marketing fundamentals and also
>>> develop strategy and execution.
>>>
>>> thanks & good luck
>>>
>>> Sean
>>>
>>>
>>> On Thu, Jun 23, 2016 at 6:41 AM, Dave Crossland <dave at lab6.com> wrote:
>>>
>>>> Hi Sean
>>>>
>>>> On 22 June 2016 at 15:37, Sean DALY <sdaly.be at gmail.com> wrote:
>>>> >
>>>> > We agree on using Google AdWords, but no work has been done on
>>>> communication
>>>> > strategy, and although I am thrilled there is interest in marketing,
>>>> I am
>>>> > also very concerned that more emphasis seems to be on the media
>>>> rather than
>>>> > the message, and my requests that this be worked on before starting
>>>> > campaigns aren't leading anywhere.
>>>>
>>>> Where you've requested this be worked on, Samson has got back to you
>>>> with a proposal document, and there have been comments from members.
>>>>
>>>> If you want to lead the marketing effort, I think its incumbent upon
>>>> you to either ask Samson to go over the feedback he got and use it to
>>>> improve his proposal document and share a new version, if that is the
>>>> next step you think he should take; or, to draft your own document
>>>> that lays out the strategy that you think we ought to be working on
>>>> together, and solicit comments on it.
>>>>
>>>> Do you see alternative actions to take to lead this somewhere? I'm
>>>> eager to hear them :)
>>>>
>>>> If you agree those 2 paths forward would be good, please take one.
>>>>
>>>> > It's true that I am more interested in marketing to teachers than
>>>> recruiting
>>>> > FLOSS developers, but with social media it's more important than ever
>>>> to
>>>> > have an integrated plan.
>>>>
>>>> If you want an integrated plan, please work with Samson and myself and
>>>> all other members to create one :)
>>>>
>>>> I am also waiting for a reply to my email asking you to provide links
>>>> to the plans written in the past.
>>>>
>>>> > Dave, if this doesn't make sense to you, you can coordinate marketing
>>>> from
>>>> > now on, I'm not sure I have the energy to repeat myself over and
>>>> over. I can
>>>> > only say I know what works and what doesn't, and randomness in
>>>> marketing
>>>> > doesn't.
>>>>
>>>> I don't think Samson and I are opposed to following your lead.
>>>>
>>>> If you think our approach is 'random,' then please do work on a
>>>> structured approach with us.
>>>>
>>>> Rather, I think what Samson and I are opposed to is inaction; you said
>>>> on the call the other day -
>>>> https://wiki.sugarlabs.org/go/Vision_proposal_2016/Call_1 - that you
>>>> have been "mystified" for the last 2-3 years on how to market Sugar,
>>>> that in the early days you developed a good strategy - which I am yet
>>>> to read - but a crisis developed in how to get tasks that you think
>>>> needed to be done to become completed within a volunteer community.
>>>> You didn't do them yourself, and no one did them, and so the marketing
>>>> aspects of Sugar have dried up.
>>>>
>>>> Well, here is me and Samson eager to volunteer and get things going.
>>>>
>>>> If you want to "assign" tasks to us, we might say that we don't take
>>>> orders. Sure. But if you want to work with us to list all the possible
>>>> tasks, and to prioritise them, and then to do these tasks yourself and
>>>> ask us to join you in doing them, then I expect we will be happy to
>>>> join you.
>>>>
>>>> Samson, do you agree?
>>>>
>>>
>>>
>
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