[Marketing] The End of Sugar (thought exercise)

[samson goddy]

nice one walter
From: walter.bender at gmail.com
Date: Fri, 24 Jun 2016 08:17:54 -0400
Subject: Re: [Marketing] The End of Sugar (thought exercise)
To: samsongoddy at hotmail.com
CC: dave at lab6.com; samuel at greenfeld.org; marketing at lists.sugarlabs.org

A few observations/thoughts that may help us in focusing our marketing efforts:
(1) The primary source of push back in AU re Sugar was the browser. Schools had websites that they were interested in accessing that were not supported by Browse at the time. This is something we can turn around in the devel team and maybe something we need to surface in marketing: that Sugar is web/cloud enabled on top of all its other virtues. (I had been keeping the name "cloudberry" in reserve for this.) Ironically, at the time we added Sugar extensions for access to Google Drive (among other clud-based services), NSW got in bed with Microsoft and prohibited schools from using non-MS cloud services. OLPC AU never promoted the Sugar cloud-enabled features.
(2) The switch to Windows 10 by OLPC AU is a total capitulation to the "we don't have a clue as to what is of value in terms of pedagogy, so we'll make a deal with whomever will give us the best deal camp." Not sure what our response should/can be in such circumstances.
(3) There is a still strong interest in Sugar in Paraguay and some momentum to go national. We could try to ride that wave. We've been invited to come to Paraguay in October.
(4) I'm pushing hard in Chile... we'll see what happens.
(5) In UY, they are still using Sugar in primary schools (on Ubuntu). We should market in the Ubuntu space (I had had an offer from Ubuntu to let us do the equivalent of a Fedora Spin which we could follow up on).
(6) We should push on Red Hat to give us more exposure.
(7) Can we get a Sugarizer pilot going in a school to get a sense of what it means.
-walter
 		 	   		  
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