[Marketing] [SLOBS] [IAEP] Motion: to undertake a fund raising drive.

[Sean DALY]

Dropping IAEP, adding Marketing. Believe me, not everyone on IAEP is
interested in marketing & PR.

https://wiki.sugarlabs.org/images/4/47/MCFE_Final_Presentation_SugarLabs_12-11.pdf

Caroline Meeks put together the SWOT analysis in this prez. I don't
remember if I had assisted with that. I seem to remember having worked on
another. I will search my offline archives, which are very complete
concerning SL - I have everything from when I started.

This may be useful for very brief marketing strategy historical overview
http://lists.sugarlabs.org/archive/marketing/2013-November/003607.html

The success of the SoaS marketing initiative encouraged some SL members to
assert control over the name, the trademark, the technical architecture,
and the marketing of it. As a result the lead developer of SoaS left the
project.

Peter had justifiably complained on IRC around 2010 that there was no
marketing strategy page. I had chosen not to create one at the time because
OLPC was involved in fierce competition with Intel Classmate offerings
running Windows, and we were aware that our marketing initiatives were
being monitored. This lack of clarity may have been a mistake, but my goal
had been to disrupt the MS/Intel sales force talking points. The marketing
team which was numerous at the time all knew the strategy.

Sean.


On Fri, Jun 24, 2016 at 11:18 AM, Sean DALY <sdaly.be at gmail.com> wrote:

> Hi Dave, sorry whatever is not in the Marketing mail archive will be in
> the Marketing IRC logs, for a while we had momentum of a meeting every week.
>
> It would be far more efficient to do a call (recorded even) and for me to
> answer questions.
>
> But really, my advice is to not waste time documenting the 2009-2010
> strategy or my 2011-2012 attempts to develop a new one. Start from scratch
> - a SWOT analysis and competitive landscape is the starting point.
> Translate the SL project objectives into marketing objectives, define a
> calendar and metrics. You've stated recruitment objectives, but not a
> strategy... execution (facebook + Google AdWords) seems already decided,
> which IMHO is putting the cart before the horse, but no big deal.
>
> Sean
>
>
>
>
> On Thu, Jun 23, 2016 at 9:59 PM, Dave Crossland <dave at lab6.com> wrote:
>
>> Hi Sean
>>
>> I am absolutely certain that I have not seen a reply from you
>> regarding the email below. If I have missed your reply, please send me
>> a link to it on a web archive, or simply resend it as a reply to this
>> email :)
>>
>> On 6 June 2016 at 10:22, Dave Crossland <dave at lab6.com> wrote:
>> > On 6 June 2016 at 06:04, Sean DALY <sdaly.be at gmail.com> wrote:
>> >> On Mon, Jun 6, 2016 at 5:13 AM, Dave Crossland <dave at lab6.com> wrote:
>> >>>> I developed the Sugar on a Stick strategy in 2009
>> >>>
>> >>> Where can I read this?
>> >>
>> >> The Marketing mailing list, 2009
>> >
>> > I searched the 2009 mailing list for "sean strategy" and didn't find
>> anything.
>> >
>> >
>> http://www.mail-archive.com/search?a=1&l=marketing%40lists.sugarlabs.org&haswords=sean+strategy&x=0&y=0&from=&subject=&datewithin=1y&date=2009-01-01&notwords=&o=relevance
>> >
>> > I removed the date filter and:
>> >
>> > I found
>> http://www.mail-archive.com/marketing%40lists.sugarlabs.org/msg00974.html
>> > from 2010 where walter posted a social media strategy from
>> > 'rmesquita', and an idea from Sebastian to host a statusnet instance
>> > with a sugar skin;
>> >
>> > I found
>> http://www.mail-archive.com/marketing%40lists.sugarlabs.org/msg00864.html
>> > from 2010 where you said you'd write a strategy for collaboration with
>> > OLPCA;
>> >
>> > I found
>> http://www.mail-archive.com/marketing%40lists.sugarlabs.org/msg01515.html
>> > from 2011 where you note the absence of OLPC marketing support, and
>> > conclude with 3 recommendations, (a) marketing is expensive and we
>> > should raise general funds for it, (b) we should have a web forum for
>> > teachers and (c) form a committee, and require SLOB to include a
>> > portion of educators;
>> >
>> > and I found
>> http://www.mail-archive.com/marketing%40lists.sugarlabs.org/msg01819.html
>> > from 2013 where you say there isn't a marketing strategy.
>> >
>> > Since I could not find the Sugar on a Stick strategy from 2009, please
>> > could you?
>> >
>> > I have added the goals of making a marketing strategy and a social
>> > media marketing strategy to https://wiki.sugarlabs.org/go/2016_Goals
>>
>>
>>
>> --
>> Cheers
>> Dave
>>
>
>
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