[Marketing] [SLOBS] [IAEP] Fwd: Google for Nonprofits Affiliation Request Sent

[Sean DALY]

Dave - I did already, see the threads
Sean


On Thu, Jun 23, 2016 at 2:50 PM, Dave Crossland <dave at lab6.com> wrote:

> Hi Sean
>
> Sincerel I'm sorry to hear that.
>
> Please do share with us the old marketing strategy, I am keen to see it :)
>
> Cheers
> Dave
> On Jun 23, 2016 7:21 AM, "Sean DALY" <sdaly.be at gmail.com> wrote:
>
>> OK Dave, you're the new Marketing Coordinator!
>>
>> Perhaps it's best that I bow out and become just an interested observer.
>> I just don't have the time to explain marketing fundamentals and also
>> develop strategy and execution.
>>
>> thanks & good luck
>>
>> Sean
>>
>>
>> On Thu, Jun 23, 2016 at 6:41 AM, Dave Crossland <dave at lab6.com> wrote:
>>
>>> Hi Sean
>>>
>>> On 22 June 2016 at 15:37, Sean DALY <sdaly.be at gmail.com> wrote:
>>> >
>>> > We agree on using Google AdWords, but no work has been done on
>>> communication
>>> > strategy, and although I am thrilled there is interest in marketing, I
>>> am
>>> > also very concerned that more emphasis seems to be on the media rather
>>> than
>>> > the message, and my requests that this be worked on before starting
>>> > campaigns aren't leading anywhere.
>>>
>>> Where you've requested this be worked on, Samson has got back to you
>>> with a proposal document, and there have been comments from members.
>>>
>>> If you want to lead the marketing effort, I think its incumbent upon
>>> you to either ask Samson to go over the feedback he got and use it to
>>> improve his proposal document and share a new version, if that is the
>>> next step you think he should take; or, to draft your own document
>>> that lays out the strategy that you think we ought to be working on
>>> together, and solicit comments on it.
>>>
>>> Do you see alternative actions to take to lead this somewhere? I'm
>>> eager to hear them :)
>>>
>>> If you agree those 2 paths forward would be good, please take one.
>>>
>>> > It's true that I am more interested in marketing to teachers than
>>> recruiting
>>> > FLOSS developers, but with social media it's more important than ever
>>> to
>>> > have an integrated plan.
>>>
>>> If you want an integrated plan, please work with Samson and myself and
>>> all other members to create one :)
>>>
>>> I am also waiting for a reply to my email asking you to provide links
>>> to the plans written in the past.
>>>
>>> > Dave, if this doesn't make sense to you, you can coordinate marketing
>>> from
>>> > now on, I'm not sure I have the energy to repeat myself over and over.
>>> I can
>>> > only say I know what works and what doesn't, and randomness in
>>> marketing
>>> > doesn't.
>>>
>>> I don't think Samson and I are opposed to following your lead.
>>>
>>> If you think our approach is 'random,' then please do work on a
>>> structured approach with us.
>>>
>>> Rather, I think what Samson and I are opposed to is inaction; you said
>>> on the call the other day -
>>> https://wiki.sugarlabs.org/go/Vision_proposal_2016/Call_1 - that you
>>> have been "mystified" for the last 2-3 years on how to market Sugar,
>>> that in the early days you developed a good strategy - which I am yet
>>> to read - but a crisis developed in how to get tasks that you think
>>> needed to be done to become completed within a volunteer community.
>>> You didn't do them yourself, and no one did them, and so the marketing
>>> aspects of Sugar have dried up.
>>>
>>> Well, here is me and Samson eager to volunteer and get things going.
>>>
>>> If you want to "assign" tasks to us, we might say that we don't take
>>> orders. Sure. But if you want to work with us to list all the possible
>>> tasks, and to prioritise them, and then to do these tasks yourself and
>>> ask us to join you in doing them, then I expect we will be happy to
>>> join you.
>>>
>>> Samson, do you agree?
>>>
>>
>>
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