[Marketing] [SLOBS] [IAEP] Fwd: Google for Nonprofits Affiliation Request Sent

[Dave Crossland]

Hi Sean

Sincerel I'm sorry to hear that.

Please do share with us the old marketing strategy, I am keen to see it :)

Cheers
Dave
On Jun 23, 2016 7:21 AM, "Sean DALY" <sdaly.be at gmail.com> wrote:

> OK Dave, you're the new Marketing Coordinator!
>
> Perhaps it's best that I bow out and become just an interested observer. I
> just don't have the time to explain marketing fundamentals and also develop
> strategy and execution.
>
> thanks & good luck
>
> Sean
>
>
> On Thu, Jun 23, 2016 at 6:41 AM, Dave Crossland <dave at lab6.com> wrote:
>
>> Hi Sean
>>
>> On 22 June 2016 at 15:37, Sean DALY <sdaly.be at gmail.com> wrote:
>> >
>> > We agree on using Google AdWords, but no work has been done on
>> communication
>> > strategy, and although I am thrilled there is interest in marketing, I
>> am
>> > also very concerned that more emphasis seems to be on the media rather
>> than
>> > the message, and my requests that this be worked on before starting
>> > campaigns aren't leading anywhere.
>>
>> Where you've requested this be worked on, Samson has got back to you
>> with a proposal document, and there have been comments from members.
>>
>> If you want to lead the marketing effort, I think its incumbent upon
>> you to either ask Samson to go over the feedback he got and use it to
>> improve his proposal document and share a new version, if that is the
>> next step you think he should take; or, to draft your own document
>> that lays out the strategy that you think we ought to be working on
>> together, and solicit comments on it.
>>
>> Do you see alternative actions to take to lead this somewhere? I'm
>> eager to hear them :)
>>
>> If you agree those 2 paths forward would be good, please take one.
>>
>> > It's true that I am more interested in marketing to teachers than
>> recruiting
>> > FLOSS developers, but with social media it's more important than ever to
>> > have an integrated plan.
>>
>> If you want an integrated plan, please work with Samson and myself and
>> all other members to create one :)
>>
>> I am also waiting for a reply to my email asking you to provide links
>> to the plans written in the past.
>>
>> > Dave, if this doesn't make sense to you, you can coordinate marketing
>> from
>> > now on, I'm not sure I have the energy to repeat myself over and over.
>> I can
>> > only say I know what works and what doesn't, and randomness in marketing
>> > doesn't.
>>
>> I don't think Samson and I are opposed to following your lead.
>>
>> If you think our approach is 'random,' then please do work on a
>> structured approach with us.
>>
>> Rather, I think what Samson and I are opposed to is inaction; you said
>> on the call the other day -
>> https://wiki.sugarlabs.org/go/Vision_proposal_2016/Call_1 - that you
>> have been "mystified" for the last 2-3 years on how to market Sugar,
>> that in the early days you developed a good strategy - which I am yet
>> to read - but a crisis developed in how to get tasks that you think
>> needed to be done to become completed within a volunteer community.
>> You didn't do them yourself, and no one did them, and so the marketing
>> aspects of Sugar have dried up.
>>
>> Well, here is me and Samson eager to volunteer and get things going.
>>
>> If you want to "assign" tasks to us, we might say that we don't take
>> orders. Sure. But if you want to work with us to list all the possible
>> tasks, and to prioritise them, and then to do these tasks yourself and
>> ask us to join you in doing them, then I expect we will be happy to
>> join you.
>>
>> Samson, do you agree?
>>
>
>
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