[Marketing] [SLOBS] [IAEP] Fwd: Google for Nonprofits Affiliation Request Sent

[Sean DALY]

OK Dave, you're the new Marketing Coordinator!

Perhaps it's best that I bow out and become just an interested observer. I
just don't have the time to explain marketing fundamentals and also develop
strategy and execution.

thanks & good luck

Sean


On Thu, Jun 23, 2016 at 6:41 AM, Dave Crossland <dave at lab6.com> wrote:

> Hi Sean
>
> On 22 June 2016 at 15:37, Sean DALY <sdaly.be at gmail.com> wrote:
> >
> > We agree on using Google AdWords, but no work has been done on
> communication
> > strategy, and although I am thrilled there is interest in marketing, I am
> > also very concerned that more emphasis seems to be on the media rather
> than
> > the message, and my requests that this be worked on before starting
> > campaigns aren't leading anywhere.
>
> Where you've requested this be worked on, Samson has got back to you
> with a proposal document, and there have been comments from members.
>
> If you want to lead the marketing effort, I think its incumbent upon
> you to either ask Samson to go over the feedback he got and use it to
> improve his proposal document and share a new version, if that is the
> next step you think he should take; or, to draft your own document
> that lays out the strategy that you think we ought to be working on
> together, and solicit comments on it.
>
> Do you see alternative actions to take to lead this somewhere? I'm
> eager to hear them :)
>
> If you agree those 2 paths forward would be good, please take one.
>
> > It's true that I am more interested in marketing to teachers than
> recruiting
> > FLOSS developers, but with social media it's more important than ever to
> > have an integrated plan.
>
> If you want an integrated plan, please work with Samson and myself and
> all other members to create one :)
>
> I am also waiting for a reply to my email asking you to provide links
> to the plans written in the past.
>
> > Dave, if this doesn't make sense to you, you can coordinate marketing
> from
> > now on, I'm not sure I have the energy to repeat myself over and over. I
> can
> > only say I know what works and what doesn't, and randomness in marketing
> > doesn't.
>
> I don't think Samson and I are opposed to following your lead.
>
> If you think our approach is 'random,' then please do work on a
> structured approach with us.
>
> Rather, I think what Samson and I are opposed to is inaction; you said
> on the call the other day -
> https://wiki.sugarlabs.org/go/Vision_proposal_2016/Call_1 - that you
> have been "mystified" for the last 2-3 years on how to market Sugar,
> that in the early days you developed a good strategy - which I am yet
> to read - but a crisis developed in how to get tasks that you think
> needed to be done to become completed within a volunteer community.
> You didn't do them yourself, and no one did them, and so the marketing
> aspects of Sugar have dried up.
>
> Well, here is me and Samson eager to volunteer and get things going.
>
> If you want to "assign" tasks to us, we might say that we don't take
> orders. Sure. But if you want to work with us to list all the possible
> tasks, and to prioritise them, and then to do these tasks yourself and
> ask us to join you in doing them, then I expect we will be happy to
> join you.
>
> Samson, do you agree?
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.sugarlabs.org/archive/marketing/attachments/20160623/f4de9bf5/attachment.html>