[Marketing] [IAEP] 172 XO-1s for $24 each (+ freight) $4, 000 total

[Sean DALY]

Dropping everyone but SL Marketing from a marketing discussion.

A strong brand is a differentiator, which practices exclusion. This might
seem contradictory for a free libre open source software project, but then
again, most such projects have feeble marketing. For anyone to adopt a
brand, they have to feel close to it and know what it stands for, what it
is and what it definitely is not. Brand dilution means the vision of the
brand losing focus, applying its values to products, services or ideas
outside its core association. Brand owners often try to extend a brand,
since the rewards can be substantial. However more often than not a diluted
brand loses its power and is considered has-been, irrelevant or worthless.

Sean.


On Tue, Jun 14, 2016 at 4:56 PM, Dave Crossland <dave at lab6.com> wrote:

> On 14 June 2016 at 10:14, Sean DALY <sdaly.be at gmail.com> wrote:
> > On Tue, Jun 14, 2016 at 3:38 PM, Dave Crossland <dave at lab6.com> wrote:
> >>
> >> A brand that is not being diluted is stale, rigid, dying.
> >
> > I completely disagree, but it doesn't matter.
>
> Please speak up! :) Why do you think brand dilution is not a very
> positive thing?
>
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