[Marketing] [IAEP] 172 XO-1s for $24 each (+ freight) $4, 000 total

Dave Crossland dave at lab6.com
Tue Jun 14 08:03:19 EDT 2016


On 14 June 2016 at 05:14, Sean DALY <sdaly.be at gmail.com> wrote:
>
> On Tue, Jun 14, 2016 at 6:21 AM, Dave Crossland <dave at lab6.com> wrote:
>>
>> The green case is probably the most important thing, I think, because
>> of that brand equity
>
> The green and white case (perhaps with a "crank handle") is the only brand
> equity OLPC (and Sugar Labs) have.

Exactly! :)

> That color combination has been very widely copied, even today.

I think the amount of copying ought to be seen as a metrics of success
for a brand.

> It's always far easier to market an object than a virtual product such as
> software,

:D

> which is why I invested in the SL branded memory sticks

Cool! Do you still have any of those sticks left? Where did you get them made?

> and had the beauty shots created at the time.

Where are these located? :)

-- 
Cheers
Dave


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