[Marketing] [IAEP] 172 XO-1s for $24 each (+ freight) $4, 000 total

[Sean DALY]

On Tue, Jun 14, 2016 at 6:21 AM, Dave Crossland <dave at lab6.com> wrote:

> The green case is probably the most important thing, I think, because
> of that brand equity
>


The green and white case (perhaps with a "crank handle") is the only brand
equity OLPC (and Sugar Labs) have. That color combination has been very
widely copied, even today.

It's always far easier to market an object than a virtual product such as
software, which is why I invested in the SL branded memory sticks and had
the beauty shots created at the time.

Sean
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