[Marketing] Go Social via Social Media (Proposal/Motion)

[Ifeanyi Peter]

Nice proposal/motion by Samson Goddy ft Dave.

The Youtube channel created is okay - I just subscribed and I am raising a motion for everyone on SL devel list to subscribe in order for the channel to start gaining popularity and SEO optimization by Google Search Console.
It is when there is traffic from different IPs that Youtube channels tend to get exposed to search engines like Google, Bing, Ask etc.

>We will work with Digital Trends, BBC tech, CNN tech and other
>tech-related sites to publish SL articles.
I like the point Samson raised on his statement above and he also confirmed that he can take care of Digital Trends. What happens to BBC Tech, CNN tech, techcrunch.com etc.
I think before these other organizations will like to blog about SugarLabs, SL has to be a customer is some way e.g Buying an ads space from them.
I am also proposing (i.e adding to the proposal by Samson) - that provisions should be made for ads in websites.
Secondly, News pitching is another great was to market SL to the world. I have a list of Tech sites that will want us at SL to pitch News on their website (free and paid). With us doing this a lick or two will be leading to SL wiki page or social media accounts, which will in turn lead to like-minded persons to join SL.
Regards,Ifeanyi



On Wednesday, June 8, 2016 1:16 AM, "sugar-devel-request at lists.sugarlabs.org" <sugar-devel-request at lists.sugarlabs.org> wrote:
 

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Today's Topics:

  1. Re: Go Social via Social Media (Proposal/Motion) (Dave Crossland)
  2. Re: Go Social via Social Media (Proposal/Motion) (Dave Crossland)
  3. Re: Go Social via Social Media (Proposal/Motion) (samson goddy)
  4. Re: Go Social via Social Media (Proposal/Motion) (Dave Crossland)
  5. Re: A Better Idea... (Laura Vargas)


----------------------------------------------------------------------

Message: 1
Date: Tue, 7 Jun 2016 15:11:54 -0600
From: Dave Crossland <dave at lab6.com>
To: samson goddy <samsongoddy at hotmail.com>
Cc: "marketing at lists.sugarlabs.org" <marketing at lists.sugarlabs.org>,
    "sugar-devel at lists.sugarlabs.org" <sugar-devel at lists.sugarlabs.org>,
    iaep <iaep at lists.sugarlabs.org>, sugar labs
    <slobs at lists.sugarlabs.org>
Subject: Re: [Sugar-devel] Go Social via Social Media
    (Proposal/Motion)
Message-ID:
    <CAEozd0yDJ56fGeEp4aeRxYugJcN9FNmK-JH9pvhhBJWGRUB9Cw at mail.gmail.com>
Content-Type: text/plain; charset=UTF-8

[ Here is the full text of the doc, by Samson with editing assistance
by myself ]

Concerning SL vision 2016, I think that SL should add social media as
one of our main ways to get new members. With the big name we have, we
should use that as an advantage to get people into our community - but
we aren’t.

Let me use myself as an example, I am a very active user in the social
world (facebook, twitter, instagram, and YouTube) even though I don’t
have a smartphone or a laptop of my own to use regularly. I have over
560 followers on twitter. According to twitter official report, my
tweets receive more than 1.9k impressions per day. For the past 28
days I have gotten over 42.4k impressions. My lowest impression is
about 50 on a tweet. My highest tweet is about 4,800 on a tweet. Now
imagine if SL can get this number of impressions by activeness alone
on twitter. Same goes to facebook, also posting images on instagram.
We can get more than 400 impressions a day via twitter, Also facebook
and instagram. If we do the math correctly, SL can get over 600 people
a day from social media to sugarlabs.org. That’s valuable traffic for
our sites.


How do we get started with this new development?


It’s very simple; I propose the following motion:


Motion: create a “Social Media Manager,” role, similar to the
translation manager position, paid $1,000/month plus discretionary use
of an advertising budget of $100/month.


I believe that the role will not be taken seriously if it is volunteer
driven. I am in charge of the social accounts of my church,another
non-profit organization. Their social media marketing was also not
taken seriously until the church made a modestly paid role. The church
community and I both saw it as a responsibility when the role was
paid; and my work was effective, as now we have over 4,000 followers
on facebook.


Money should be spent in order to gain more. More social media
followers will lead to more active members which will lead to member
donations. I know it’s a non-profit organization but that does not
mean we shouldn’t grow.

To get my contract approved by SLOBs. I spent almost 100 USD (21,000
naira) in cyber cafes answering questions that were not related to my
project, so if anyone does not understand this proposal, I strongly
suggest they make research on the internet first before asking
questions, because I will not answer if the questions are not
relevant.


I believe in the growth of SL, but I think we can’t grow big if we are
not doing well on social media. Even if I am not experienced in
business, based on the fact that I am still young and not yet a
college graduate, this seems essential to any non-profit business. I
always thank God for Nigeria because even if the government is not
doing well, we Nigerians always find a way to thrive with any little
chance we find because of the way we think and live. Social media is
now essential for all organizations in all countries, including
Nigeria.


According to our last report on activities.sugarlabs.org our weekly
download is getting lower and lower, though over 11 million activities
have been downloaded in total.


What we need to do to get SL growing bigger:


1.  SL needs to get a official YouTube account and channel:

a.  We need a Gmail account to create the account.

b.  We need to monetize our videos using Google adsense to create
more funds for SL.

c.  We will verify our YouTube channel.

d.  We will show live workshops in the channel. E.g. turtle art day


2. Make our twitter page live again:

a. We will regain access to @sugarlabs and shut down @sugar_labs

b. We will verify @sugarlabs account

c. We will boost (paying fees)our important tweets, like recruitment
for GSOC and GCI, our stable releases, etc.

d. We will run hashtag campaigns


3 Make our Facebook account live again:

We already own a facebook account, with almost 700 followers but low
engagement from followers.

a. We need to verify our facebook page(in progress) with a verified page.

We will stream live video of workshops or related projects.

b. We will post 5 times a day

c. We will boost our important posts

d. We will request SL members on facebook to share our posts with their friends.


Facebook owns an app market that enable javascript projects to run on
facebook. For example, people play games on facebook while chatting:
Sometimes I play “Pool Live Pro” while I update my profile or chat
with friends. So we will port sugarizer to the platform.


4. Make use of instagram:

a. We will post minimum 5 pictures of SL projects a day

b. We will request SL members on instagram to refer SL page to their followers


5. Make use of linkedIn:


a. We will update the community page on LinkedIn

b. We will ask every member on LinkedIn to update their profile to
show their involvement in  Sugar Labs.


6. Make use of Google+

a. We will make use of Google+ by posting our upcoming meetings

b. We will also post videos of Sugar labs



7. Make use of Online Media


We will work with Digital Trends, BBC tech, CNN tech and other
tech-related sites to publish SL articles.


I have some strong connections with digital trend, almost every top
guys on digital trends plus the company follows me on twitter except
their ceo who is yet to follow me. So i can take care of digital
trends. Let use our resource to help SL grow socially.


Paying of ads is not expensive, about $1 - $20 goes a long way on platforms

like facebook/twitter, so I propose a monthly budget of $1,000 for the
role and $100 initial budget for ads, for a total cost to SL of
$1,100.


This is a suggestion I am making to SL members and SLOBs on how SL
project can grow. This is not my project (like Yoruba, Igbo, Hausa).
It's something that can benefit SL to the fullest. I won’t get annoyed
if this motion does not pass but i will be sad. SLOBs should think
about this project twice on how it can benefit SL before making any
decision.


Any suggestions are welcome! it’s an open discussion!


Samson Goddy, with editing assistance by Dave Crossland


------------------------------

Message: 2
Date: Tue, 7 Jun 2016 16:02:56 -0600
From: Dave Crossland <dave at lab6.com>
To: samson goddy <samsongoddy at hotmail.com>
Cc: "marketing at lists.sugarlabs.org" <marketing at lists.sugarlabs.org>,
    "sugar-devel at lists.sugarlabs.org" <sugar-devel at lists.sugarlabs.org>,
    iaep <iaep at lists.sugarlabs.org>, sugar labs
    <slobs at lists.sugarlabs.org>
Subject: Re: [Sugar-devel] Go Social via Social Media
    (Proposal/Motion)
Message-ID:
    <CAEozd0yJbjHA-e3Esq+EHmfxro8BUx8MuKHcJqPi6eO0jtz7EA at mail.gmail.com>
Content-Type: text/plain; charset=UTF-8

Hi Samson

On 7 June 2016 at 13:39, samson goddy <samsongoddy at hotmail.com> wrote:
> I was suppose to draft just the youtube proposal

This was the discussion that led to this document:

On 2 June 2016 at 18:28, samson goddy <samsongoddy at hotmail.com> wrote:
> On 2 June 2016 at 23:06, Dave Crossland <dave at lab6.com> wrote:
>> On 2 June 2016 at 04:58, Sean DALY <sdaly.be at gmail.com> wrote:
>>> On 1 June 2016 at 20:34, Samuel Greenfeld <samuel at greenfeld.org> wrote:
>>>>
>>>> https://cwiki.apache.org/confluence/display/CLOUDSTACK/Social+Media+Guidelines
>>>>
>>>> CloudStack's and the ASF's media & brand management policies probably are a
>>>> good set to start with as well.
>>>
>>> I support Samuel's suggestion to regroup our social media accounts and
>>> publish a posting policy modelled on Cloudstack's.
>>
>> Samson, would you be willing to draft a policy, a regrouping plan,
>> and a content plan?
>
> Sure I can do that, maybe me and you do work on it next week.

I think your doc covers the regrouping plan; would you be willing to
draft 2 more documents, a posting policy, and and a content plan?

Cheers
Dave


------------------------------

Message: 3
Date: Tue, 7 Jun 2016 23:50:48 +0100
From: samson goddy <samsongoddy at hotmail.com>
To: <dave at lab6.com>
Cc: marketing at lists.sugarlabs.org, sugar-devel at lists.sugarlabs.org,
    iaep at lists.sugarlabs.org, slobs at lists.sugarlabs.org
Subject: Re: [Sugar-devel] Go Social via Social Media
    (Proposal/Motion)
Message-ID: <DUB125-W20529D8EA38BCEB81A8BB7B35D0 at phx.gbl>
Content-Type: text/plain; charset="iso-8859-1"

Sure I am going to use your help on that.

> From: dave at lab6.com
> Date: Tue, 7 Jun 2016 16:02:56 -0600
> Subject: Re: Go Social via Social Media (Proposal/Motion)
> To: samsongoddy at hotmail.com
> CC: sugar-devel at lists.sugarlabs.org; marketing at lists.sugarlabs.org; iaep at lists.sugarlabs.org; slobs at lists.sugarlabs.org; walter at sugarlabs.org
> 
> Hi Samson
> 
> On 7 June 2016 at 13:39, samson goddy <samsongoddy at hotmail.com> wrote:
> > I was suppose to draft just the youtube proposal
> 
> This was the discussion that led to this document:
> 
> On 2 June 2016 at 18:28, samson goddy <samsongoddy at hotmail.com> wrote:
> > On 2 June 2016 at 23:06, Dave Crossland <dave at lab6.com> wrote:
> >> On 2 June 2016 at 04:58, Sean DALY <sdaly.be at gmail.com> wrote:
> >>> On 1 June 2016 at 20:34, Samuel Greenfeld <samuel at greenfeld.org> wrote:
> >>>>
> >>>> https://cwiki.apache.org/confluence/display/CLOUDSTACK/Social+Media+Guidelines
> >>>>
> >>>> CloudStack's and the ASF's media & brand management policies probably are a
> >>>> good set to start with as well.
> >>>
> >>> I support Samuel's suggestion to regroup our social media accounts and
> >>> publish a posting policy modelled on Cloudstack's.
> >>
> >> Samson, would you be willing to draft a policy, a regrouping plan,
> >> and a content plan?
> >
> > Sure I can do that, maybe me and you do work on it next week.
> 
> I think your doc covers the regrouping plan; would you be willing to
> draft 2 more documents, a posting policy, and and a content plan?
> 
> Cheers
> Dave
                         
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Message: 4
Date: Tue, 7 Jun 2016 16:52:35 -0600
From: Dave Crossland <dave at lab6.com>
To: samson goddy <samsongoddy at hotmail.com>
Cc: Sugar Labs Marketing <marketing at lists.sugarlabs.org>, sugar-devel
    <sugar-devel at lists.sugarlabs.org>, iaep <iaep at lists.sugarlabs.org>,
    SLOBs <slobs at lists.sugarlabs.org>
Subject: Re: [Sugar-devel] Go Social via Social Media
    (Proposal/Motion)
Message-ID:
    <CAEozd0xs65QHZLCbvoax56x=Z7xHAHrH+aFUmqrNog5HA+NDsw at mail.gmail.com>
Content-Type: text/plain; charset=UTF-8

On 7 June 2016 at 16:50, samson goddy <samsongoddy at hotmail.com> wrote:
> Sure I am going to use your help on that.

Let me know your G+ profiles and I'll add you to the YouTube Channel
that I've set up:

https://www.youtube.com/c/SugarlabsOrg-EN


------------------------------

Message: 5
Date: Wed, 8 Jun 2016 08:15:53 +0800
From: Laura Vargas <laura at somosazucar.org>
To: Dave Crossland <dave at lab6.com>
Cc: José Miguel García <logobot at gmail.com>, Sugar-Labs
    <sugar-devel at lists.sugarlabs.org>, Lionel Laske
    <lionel at olpc-france.org>, SLOBs <slobs at lists.sugarlabs.org>, "OLPC en
    castellano para usuarios, docentes, v" <olpc-sur at lists.laptop.org>,
    Caryl Bigenho <cbigenho at hotmail.com>, "walter.bender at gmail.com"
    <walter.bender at gmail.com>, Claudia Urrea <callaurrea at gmail.com>, Tony
    Anderson <tony at olenepal.org>, "iaep at lists.sugarlabs.org"
    <iaep at lists.sugarlabs.org>
Subject: Re: [Sugar-devel] A Better Idea...
Message-ID:
    <CAHbZrxqFTtkShuREgoug7rA+xsXg_qLXu4ui9cAr8EJJQQ5ZRw at mail.gmail.com>
Content-Type: text/plain; charset="utf-8"

Thanks Dave and Caryl,

Looks like we are getting the hang of it! We as a Committe should schedule
a weekly meeting to live chat with important updates/news and pending
decisions.

I propose to have the meeting every Monday Morning.

Will this work for you two?

Regards and Blessings



2016-06-07 22:20 GMT+08:00 Dave Crossland <dave at lab6.com>:

> On 6 June 2016 at 23:26, Laura Vargas <laura at somosazucar.org> wrote:
> > I created a public pad for the Committee at https://titanpad.com/SLFC
>
> I have updated this, please check it
>



-- 
Laura V.
I&D SomosAZUCAR.Org

Identi.ca/Skype acaire
IRC kaametza

Happy Learning!
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