[Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Sean DALY]

Yes Samson, the SFC fulfills these criteria. I am sure we would qualify.
But as Adam says, let's sort out what we want to do first before going to
the SFC. First step is a donor link which lands on their page with SL as
prefilled choice.

I suggest we try to go for Google Ad Grants, but this requires work (e.g.
which keywords, and what our marketing goals are - fundraising for example).

I suggest we skip the low-revenue random-ad approach and work on our calls
to action (these are really "our own ads" that pop up during video plays).
Again we need to decide what our marketing objectives are - I think
fundraising is an excellent first step. We can also do developer
recruitment, new-software marketing, etc.

To start a fundraising drive, we need the community to be behind a common
shared vision.

Sean


On Fri, Jun 3, 2016 at 6:02 PM, samson goddy <samsongoddy at hotmail.com>
wrote:

>
> sean can you check this out, i don't think we are qualified for this,
> https://www.google.com/nonprofits/account/signup/us?hl=en
> ------------------------------
> From: sdaly.be at gmail.com
> Date: Fri, 3 Jun 2016 17:46:04 +0200
> Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting
> videos on youtube
> To: samsongoddy at hotmail.com
> CC: dave at lab6.com; marketing at lists.sugarlabs.org;
> sugar-devel at lists.sugarlabs.org; sam.parkinson3 at gmail.com;
> walter.bender at gmail.com
>
> Samson - what about Google's program for nonprofits?
>
> https://www.google.com/grants/
>
> Sean
>
>
>
> On Fri, Jun 3, 2016 at 5:34 PM, samson goddy <samsongoddy at hotmail.com>
> wrote:
>
>
> okay i am going to create an open doc in google then explain further about
> the video ads. The youtube ads is not as you think, that's why me and dave
> will submit a doc to explain more about the youtube ads.
> ------------------------------
> From: sdaly.be at gmail.com
> Date: Fri, 3 Jun 2016 17:27:57 +0200
> To: dave at lab6.com
> CC: marketing at lists.sugarlabs.org; sugar-devel at lists.sugarlabs.org;
> sam.parkinson3 at gmail.com; walter.bender at gmail.com
> Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting
> videos on youtube
>
>
>
> On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland <dave at lab6.com> wrote:
>
> I am eager to see real data on this
>
>
>
> YouTube advertiser RPM (revenue per thousand views), called eCPM by
> YouTube ("effective cost per thousand"), commonly varies from 50 US cents
> to $5 (before Google's Adsense 45% cut). I say commonly, because like many
> historical advertising networks Google makes efforts to make estimations
> complicated - ad serving is dynamic and many factors are involved. So let's
> say we get 10,000 video impressions over the month. That will generate a
> whopping $3 to $30 US for the month (I am being ironic). Whereas if we ever
> manage to get 10,000 video impressions on a YouTube channel in a month (a
> true marketing challenge), we could serve 10,000 requests to "find out more
> about Sugar Labs" and "Donate Today". Let's assume we can generate those
> massive views (without cats, dogs, or rabbits) and obtain a conversion rate
> of 0.5% - not unreasonable, since someone watching our vids is probably a
> qualified lead, interested in education tech or libre software in
> education. That would be 50 people who have visited the SL site instead of
> a random ad for clothing or pharmaceuticals. Now let's say the average
> donation is $5. That's $250 in the month, and we have brought visitors to
> our site and communicated our vision. Now let's say one of the 10,000
> impressions is someone who works for a philanthropic foundation and is
> researching projects to donate to, and a $10,000 donation is made. In that
> lucky scenario, we would need to serve underwear, telecom, or new car ads
> for approximately 27 years at 10K visits per month.
>
> Sean.
>
>
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>
>
>
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