[Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Walter Bender]

On Fri, Jun 3, 2016 at 11:27 AM, Sean DALY <sdaly.be at gmail.com> wrote:

>
> On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland <dave at lab6.com> wrote:
>
>> I am eager to see real data on this
>
>
>
> YouTube advertiser RPM (revenue per thousand views), called eCPM by
> YouTube ("effective cost per thousand"), commonly varies from 50 US cents
> to $5 (before Google's Adsense 45% cut). I say commonly, because like many
> historical advertising networks Google makes efforts to make estimations
> complicated - ad serving is dynamic and many factors are involved. So let's
> say we get 10,000 video impressions over the month. That will generate a
> whopping $3 to $30 US for the month (I am being ironic). Whereas if we ever
> manage to get 10,000 video impressions on a YouTube channel in a month (a
> true marketing challenge), we could serve 10,000 requests to "find out more
> about Sugar Labs" and "Donate Today". Let's assume we can generate those
> massive views (without cats, dogs, or rabbits) and obtain a conversion rate
> of 0.5% - not unreasonable, since someone watching our vids is probably a
> qualified lead, interested in education tech or libre software in
> education. That would be 50 people who have visited the SL site instead of
> a random ad for clothing or pharmaceuticals. Now let's say the average
> donation is $5. That's $250 in the month, and we have brought visitors to
> our site and communicated our vision. Now let's say one of the 10,000
> impressions is someone who works for a philanthropic foundation and is
> researching projects to donate to, and a $10,000 donation is made. In that
> lucky scenario, we would need to serve underwear, telecom, or new car ads
> for approximately 27 years at 10K visits per month.
>
> Sean.
>
>
>  without cats, dogs, or rabbits

How about "turtle in a box" videos? That would be aligned with our
mission/vision :)

-walter

-- 
Walter Bender
Sugar Labs
http://www.sugarlabs.org
<http://www.sugarlabs.org>
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