[Marketing] [Sugar-devel] Sugar on Facebook app(Sugarizer)(sugar activities))

Lionel Laské lionel at olpc-france.org
Fri Apr 8 04:01:53 EDT 2016

In my point of view Facebook is not a platform. But it's probably possible
to run Sugarizer (or a part of it) into the Facebook context.

BTW I'm agree with Sean, it has sense only if we've got a marketing plan to
be there.

The first part of the job was to share a vision. I think that recent mails
on this list tend to show that we've got a beginning of a vision. Let's
improve it then we could write a marketing plan to determine how to target
our vision.
If Facebook is in the marketing plan then we could go inside it.


2016-04-08 0:56 GMT+02:00 Dave Crossland <dave at lab6.com>:

> On 7 April 2016 at 10:33, Sean DALY <sdaly.be at gmail.com> wrote:
>> Smart marketing involves identifying a target with an objective, then
>> choosing a media channel to touch that target. It's tempting to go the
>> other way around and say "facebook is a heavyweight channel, so let's
>> concentrate there, and everybody likes games, so let's put up a game", but
>> for a workable strategy we need to first identify the target and objective,
>> verify the target's presence in media channels (facebook or others), choose
>> the best channel(s), then tailor the message to the target to achieve the
>> objective. Facebook has massive penetration and it's likely many people in
>> our target groups will be there. So we could certainly have separate
>> parallel facebook campaigns for recruitment (volunteers), donors
>> (resources), and teachers (adopters, prescriptors). To reach teachers, we
>> could decide to highlight the pedagogical qualities of some of our
>> Activities (Turtle Blocks, eToys), or we could prefer to present the Sugar
>> interface. In the first case a standalone facebook app could be a good
>> solution. In the second case a link to a Sugarizer instance would probably
>> make more sense. In both cases there should be a call to action to invite
>> teachers to learn more about the platform and its Activities.
> 100% agree
> Samson, looking forwards to your proposal :)
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