[Marketing] [Sugar-devel] Sugar on Facebook app(Sugarizer)(sugar activities))

Dave Crossland dave at lab6.com
Thu Apr 7 18:56:46 EDT 2016

On 7 April 2016 at 10:33, Sean DALY <sdaly.be at gmail.com> wrote:

> Smart marketing involves identifying a target with an objective, then
> choosing a media channel to touch that target. It's tempting to go the
> other way around and say "facebook is a heavyweight channel, so let's
> concentrate there, and everybody likes games, so let's put up a game", but
> for a workable strategy we need to first identify the target and objective,
> verify the target's presence in media channels (facebook or others), choose
> the best channel(s), then tailor the message to the target to achieve the
> objective. Facebook has massive penetration and it's likely many people in
> our target groups will be there. So we could certainly have separate
> parallel facebook campaigns for recruitment (volunteers), donors
> (resources), and teachers (adopters, prescriptors). To reach teachers, we
> could decide to highlight the pedagogical qualities of some of our
> Activities (Turtle Blocks, eToys), or we could prefer to present the Sugar
> interface. In the first case a standalone facebook app could be a good
> solution. In the second case a link to a Sugarizer instance would probably
> make more sense. In both cases there should be a call to action to invite
> teachers to learn more about the platform and its Activities.

100% agree

Samson, looking forwards to your proposal :)
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