[Marketing] [Sugar-devel] Sugar on Facebook app(Sugarizer)(sugar activities))

Sean DALY sdaly.be at gmail.com
Thu Apr 7 10:33:33 EDT 2016

On Thu, Apr 7, 2016 at 3:38 PM, Dave Crossland <dave at lab6.com> wrote:

> One of the ideas of Sugar is to raise awareness about the software freedom
> movement, and as such, providing the full experience within the facebook
> police-state playpark is an own-goal. We should reach people where they are
> in the playpark and lead them out of it.

I concur. The fb apps have an integrated browser and we could try pointing
to a web address from our fb page. We would need to test how well Sugarizer
works in their browser. I believe it's also possible to escape the fb
browser and call the device's native browser, but i don't know the details.

Smart marketing involves identifying a target with an objective, then
choosing a media channel to touch that target. It's tempting to go the
other way around and say "facebook is a heavyweight channel, so let's
concentrate there, and everybody likes games, so let's put up a game", but
for a workable strategy we need to first identify the target and objective,
verify the target's presence in media channels (facebook or others), choose
the best channel(s), then tailor the message to the target to achieve the
objective. Facebook has massive penetration and it's likely many people in
our target groups will be there. So we could certainly have separate
parallel facebook campaigns for recruitment (volunteers), donors
(resources), and teachers (adopters, prescriptors). To reach teachers, we
could decide to highlight the pedagogical qualities of some of our
Activities (Turtle Blocks, eToys), or we could prefer to present the Sugar
interface. In the first case a standalone facebook app could be a good
solution. In the second case a link to a Sugarizer instance would probably
make more sense. In both cases there should be a call to action to invite
teachers to learn more about the platform and its Activities.

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